Exchange Lab hires former AOL VP » Media in Canada

Exchange Lab hires former AOL VP

Penny Harris has moved from her role at the Verizon-owned company to the programmatic arm of GroupM.

The Exchange Lab has nabbed an AOL executive for its latest hire.

Penny Harris is joining GroupM’s specialist programmatic division as its SVP of international business development. pennyHarrisShe moves into the role from her most recent post as head of international revenue at AOL. Harris also recently worked as senior director of multinational sales at Microsoft Advertising.

Harris will work to develop sustainable client relationships and implementing a revenue growth strategy at Exchange Lab, reporting directly to CEO Chris Dobson. She will work directly with company CMO Nikki Hawke on the client strategy and budget for 2017, as well as strategizing how to continue educating marketers on the programmatic landscape.