PHD tops Canadian RECMA list
The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.
PHD came out on top of RECMA’s latest Canadian qualitative evaluation.
The RECMA ranking, takes factors including competitiveness in pitches, momentum, resources and client profile into account. PHD topped the list with a total score of 23 and a “dominant” profile across all of the criteria.
The Omnicom agency was joined by sister agency OMD in the #2 spot on the list, which had an overall score of 18 with a “high” profile.
Following closely behind at #3 was Carat with a score of 16 and a “high” profile.
Globally it was Carat that came out on top, with 2,086 points across the 43 countries that were measured. MediaCom ranked #2, OMD #3 and Mindshare #4.
The RECMA qualitative reports are updated three times a year.