Centennial Classic draws 1.5 million
Sunday’s game had 76,000 total streams on Rogers NHL GameCentre LIVE.
The 2017 Scotiabank Centennial Classic game brought in an average audience of 1.54 million viewers to Sportsnet on New Year’s Day, according to Numeris numbers provided by Rogers Media.
Viewership for the game between the Toronto Maple Leafs and Detroit Red Wings peaked at 2.19 million viewers at 6:48 p.m. ET when Leafs rookie star Auston Matthews scored the game-winning goal.
In all, 4.1 million viewers watched the game at least in part.
The game had 76,000 total streams on Rogers NHL GameCentre LIVE and 5,000 viewers on Sportsnet NOW.
The weekend’s Centennial Classic in Toronto served as the launch pad for the NHL’s year-long anniversary celebrations, which include activations such as the travelling NHL Centennial Truck Tour, a 53-foot museum truck with interactive exhibits, a second trailer with video screens for player and alumni appearances and a pop-up rink for youth games and clinics.