AOL ups mobile capabilities on ONE
The increased self-serve functionalities aim to meet the monetization needs of mobile-first publishers and developers.
AOL has added to its ONE by AOL: Mobile offering, bringing new self-serve capabilities to the programmatic supply-side platform, aiming to meet the increasing monetization needs of mobile-first publishers and developers working on the platform.
According to the latest numbers from AOL Canada, 36% of mobile advertisers are expected to increase mobile ad spend by at least 25% this year. That’s shy of the 30% bump in ad spend on mobile that eMarketer has predicted for this year. According to eMarketer’s numbers, mobile represents 57% of daily time spent on digital media.
This update will give mobile publishers and developers self-serve access to features including sign-up and integration into the ONE by AOL: Mobile platform, transparency around who is filling their inventory and providing access to hundreds of premium demand sources within the single platform.
Luiz Braz, head of platforms and publisher services for the Americas at AOL, said this SSP-side addition will be followed by DSP announcements in the coming weeks.