The Canadian International Auto Show ramped up advertising and rocketed to #1 from #15 last week, according to the latest Media Monitors report, which measured the period between Feb. 13 and 19.

The Honda Dealer Association followed the leader, moving up to #2 from #69 the previous week. Rogers dropped several places, moving to #3 from #1, while Pizza Pizza moved to #4 from #2. McDonald’s stayed the course at #5.

In Montreal it was CraveTV making a big jump to #1, moving up from #50. HBO Canada also increased its buy, moving to #2 from #67.

The Nissan Dealer Association entered the list at #3, followed by Brault & Martineau, which held steady at #4. Gibbys moved up to #5 from #8, closing the top of the list in the city.

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Montreal:

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