ICYMI: The Olympics are returning to Snapchat; Postmedia launches pro-journalism campaign
In Case You Missed It: A new campaign for Postmedia, a new look for Golf Canada, a new way to watch the 2018 Olympics and a new charitable campaign from Corus.
NBCU and Snap partner to bring Olympic coverage to mobile
NBC Olympics has signed a deal with Snap Inc. to bring coverage of the 2018 Olympic Winter Games in PyeongChang to Snapchat users available through the Snapchat Discover platform. NBC Olympics will also work with BuzzFeed to co-produce content. The coverage will be accompanied by sales packages for Snap Ad slots as well as custom national geofilters and lenses. This announcement comes following last year’s partnership around the 2016 Rio Olympics, which included daily recaps, interviews and behind-the-scenes fan moments submitted by Snapchatters. According to a release from NBCUniversal, more than 230 million minutes of content were consumed around the Summer Olympic offering, with the vast majority of consumption from users under the age of 35.
Golf Canada relaunches online network
Golf Canada has relaunched its namesake website and has begun to roll out updates to the websites of all Canada’s provincial golf associations, beginning with AlbertaGolf.org. The updated platforms, all of which are bilingual, will feature new original content related to golf news, information and highlights or championships, programs and services for golfers and member clubs. Golf Canada partnered with Stadium Digital on the relaunch and was supported in part by a grant from the Canadian Olympic Committee’s National Sport Federation Enhancement Fund. On top of written content, the sites will also include video and photo content, with opportunities for advertisers and sponsors in multiple media formats.
Postmedia launches pro-journalism campaign
Postmedia is the latest Canadian media company to launch a campaign marketing itself as a trustworthy news source in the fight against fake news. The new “Built on Trust” campaign launched March 30 with print ads and digital ads in 11 of the company’s newspapers including The National Post, The Vancouver Sun and The Edmonton Journal. Over the next six weeks, viewers will see messages from editorial members to communicate their individual commitments to the news. These messages include Edmonton Journal editor Mark Iype’s words, “We live here. We laugh here. We mourn the losses and celebrate the victories alongside you,” and Regina Leader-Post editor Stephen H. Ripley’s message, “In an era when it seems like truth is always under attack, we’ll continue to stand our ground.” Global News, The Globe and Mail and CBC’s The National have launched campaigns of similar tones in the last six months, as discussions around fake news mount.
Corus brands band together for April Foods Day
April Fools Day technically ends at noon — and for Corus, the day will then transition to what it calls April Foods Day. From noon to 4 p.m. tomorrow, brands from the media company including Global News, AM 640, Q107 and 102.1 the Edge will host April Foods Day in a partnership with Longos, encouraging people to make non-perishable food donations in support of Corus Feeds Kids and the Daily Bread Food Bank. This will mark the first-ever “April Foods Day” for the media company. The day will be marked with a special broadcast of Derringer in the Morning with Jennifer Valentyne recorded live at Toronto’s Longo’s Leaside, joined by Global News personalities Susan Hay, Anthony Farnell and Liem Vu. AM 640′s morning team, Supriya Dwivedy and Matt Gurney will also host a live show from the Longo’s Bathurst in Maple, joined by Global News’ Farah Nasser. A special at Longo’s Burloak will be hosted by 102.1 the Edge’s Adam Ricard and Global News’ Alan Carter. All the teams will be collecting donations throughout the broadcasts in support of food security in the GTA.