The Globe and Mail, Reader’s Digest hold strong at the top for Vividata

The quarterly ranking found that newspapers, even in print, still reach tens of millions of Canadians every week.
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Research firm Vividata has released its newspaper and magazine readership survey results for Q4 2016 to show which publications reach the most Canadians.

The data is gathered through online studies and is updated on a rolling basis. It encompasses data from the past four quarters of the year.

Due to changes in the methodology and questions of Vividata’s survey that were made in January of 2016, comparisons to previous results cannot be made. In addition to those updates, Vividata also now reports digital reach for magazines on a monthly basis based on recall, as many of the print magazines studied publish print issues at different frequencies.

The results for magazines and newspapers showed that overall, Canadians still have a healthy appetite for newspapers and magazines. National newspapers reach an estimated 19.41 million Canadians every week, with 15.83 million by print.

The study found that on an average weekday, 11.93 million Canadians age 18+ read a national newspaper. For magazines, an estimated 20.93 million Canadians age 12+ have read the most recent issue of any English or French Canadian magazine.

Reader’s Digest was the highest-read magazine overall for Canada in combined print and digital, as well as for print-only. It boasted a total of 4.91 million readers, with nearly 90% of that total being print-only.

For national newspapers, The Globe and Mail pulled in the highest average issue audience (for weekdays) with 2.23 million unduplicated digital and print readers, versus 1.52 million at National Post.

Both The Globe and Reader’s Digest have long held the top spot in Vividata’s research.

Magazines (Canadians 12 and up)

English magazines: Print and digital reach, average issue

  1. Reader’s Digest: 4.91 million readers
  2. Cineplex Magazine: 4.77 million readers
  3. Live Better: 4.44 million readers
  4. Canadian Living: 4.11 million readers
  5. Canadian Geographic: 3.94 million readers

English magazines: Print reach, average issue

  1. Reader’s Digest: 4.37 million readers
  2. Cineplex Magazine: 4.05 million readers
  3. Live Better: 4.01 million readers
  4. Canadian Living: 3.58 million readers
  5. Canadian Geographic: 3.18 million readers

French magazines: Print and digital reach, average issue

  1. Ricardo Magazine: 1.95 million readers
  2. Coup de Pouce: 1.52 million readers
  3. CAA Quebec Touring (French and English): 1.27 million readers
  4. Vivre Mieux: 1.17 million readers
  5. Les Affaires/Les Affaires Plus: 961,000 readers

French magazines: Print reach, average issue

  1. Ricardo Magazine: 1.4 million readers
  2. Coup de Pouce: 1.35 million readers
  3. CAA Quebec Touring (French and English): 1.14 million readers
  4. Vivre Mieux: 984,000 readers
  5. Bel Age Magazine: 886,000 readers

English magazines: Digital reach, monthly

  1. Sportsnet Magazine: 1.62 million readers
  2. Maclean’s: 1.373 million readers
  3. People: 1.37 million readers
  4. Cineplex Magazine: 1.05 million readers
  5. The Hockey News: 760,000 readers

French magazines: Digital reach, monthly

  1. Ricardo Magazine: 709,000 readers
  2. Les Affaires/Les Affaires Plus: 374,000 readers
  3. L’Actualité: 348,000 readers
  4. Coup de Pouce: 253,000 readers
  5. Vivre Mieux: 198,000 readers

Newspapers (Canadians 18 and up)

National newspapers: Print and digital reach, average weekday issue

  1. The Globe and Mail: 2.23 million readers
  2. National Post: 1.52 million readers

National newspapers: Print reach, average weekday issue

  1. The Globe and Mail: 1.12 million readers
  2. National Post: 850,000 readers

National newspapers: Digital reach, average weekday issue

  1. The Globe and Mail: 1.37 million readers
  2. National Post: 825,000 readers

Ontario newspapers: Print and digital reach, average weekday issue

  1. Toronto Star: 1.91 million readers
  2. The Toronto Sun: 839,000 readers

Ontario newspapers: Print reach, average weekday issue

  1. Toronto Star: 1.26 million readers
  2. The Toronto Sun: 633,000 readers

Ontario newspapers: Digital reach, average weekday issue

  1. Toronto Star: 889,000 readers
  2. The Toronto Sun: 311,000 readers

Quebec newspapers: Print and digital reach, average weekday issue

  1. Le Journal de Montréal: 1.36 million readers
  2. Le Journal de Québec: 722,000 readers
  3. Le Devoir: 324,000 readers
  4. Le Solei: 319,000 readers

Quebec newspapers: Print reach, average weekday issue

  1. Le Journal de Montréal: 976,000 readers
  2. Le Journal de Québec: 536,000 readers
  3. Le Soleil: 222,000 readers
  4. Le Devoir: 153,000 readers

Quebec newspapers: Digital reach, average weekday issue

  1. La Presse: 1.13 million readers
  2. Le Journal de Montréal: 559,000 readers
  3. Le Journal de Québec: 283,000 readers
  4. Le Devoir: 216,000 readers
  5. Le Soleil: 146,000 readers

Toronto newspapers: Print and digital reach, average weekday issue

  1. The Toronto Star: 1.27 million readers
  2. Metro: 725,000 readers
  3. The Globe and Mail: 715,000 readers
  4. 24 Hours: 559,000 readers
  5. The Toronto Sun: 554,000 readers

Toronto newspapers: Print reach, average weekday issue

  1. Toronto Star: 869,000 readers
  2. Metro: 672,000 readers
  3. 24 Hours: 493,000 readers
  4. The Toronto Sun: 440,000 readers
  5. The Globe and Mail: 419,000 readers

Toronto newspapers: Digital reach, average weekday issue

  1. Toronto Star: 585,000 readers
  2. The Globe and Mail: 411,000 readers
  3. National Post: 236,000 readers
  4. The Toronto Sun: 203,000 readers
  5. Metro: 154,000 readers

Montreal newspapers: Print and digital reach, average weekday issue

  1. Le Journal de Montréal: 715,000 readers
  2. Métro: 522,000 readers
  3. 24 Heures: 415,000 readers
  4. Montréal Gazette: 261,000 readers
  5. Le Devoir: 180,000 readers

Montreal newspapers: Print reach, average weekday issue

  1. Le Journal de Montréal: 522,000 readers
  2. Métro: 490,000 readers
  3. 24 Heures: 384,000 readers
  4. Montréal Gazette: 168,000 readers
  5. Le Devoir: 86,000 readers

Montreal newspapers: Digital reach, average weekday issue

  1. La Presse: 590,000 readers
  2. Le Journal de Montréal: 294,000 readers
  3. Montréal Gazette: 125,000 readers
  4. Le Devoir: 122,000 readers
  5. Métro: 87,000 readers

Vancouver newspapers: Print and digital reach, average weekday issue

  1. The Vancouver Sun: 463,000 readers
  2. The Province: 405,000 readers
  3. Metro: 327,000 readers
  4. 24 Hours: 290,000 readers
  5. The Globe and Mail: 240,000 readers

Vancouver newspapers: Print reach, average weekday issue

  1. The Vancouver Sun: 347,000 readers
  2. The Province: 350,000 readers
  3. Metro: 309,000 readers
  4. 24 Hours: 273,000 readers
  5. The Globe and Mail: 111,000 readers

Vancouver newspapers: Digital reach, average weekday issue

  1. The Vancouver Sun: 171,000 readers
  2. The Globe and Mail: 165,000 readers
  3. The Province: 132,000 readers
  4. National Post: 87,000 readers
  5. Metro: 49,000 readers

 

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