The Honda Dealer Association holds onto the top: Media Monitors

The dealership bought the most radio advertising in Toronto for the week of July 17 to 23.

The Honda Dealer Association stayed on top of the Toronto radio buying chart for a second straight week according to the Media Monitors report for July 17 to 23.

The dealership was followed by Acura, which entered the chart at #2. McDonald’s moved up to #3 from #30, Ford lost a spot, falling to #4 from #3 and Nordstrom stayed put at #5, closing out the top of the list.

New entries from Cadillac Escalade at #8 and SAIL at #9 closed out major changes in the Toronto top 10 chart for the week.

In Montreal it was the Discovery Channel entering the list at #1. Last week’s leader, HBC, dropped out of the top 10.

The Honda Dealer Association moved up to #2 from #6, and Mitsubishi Motors moved up to #3 from #4. Meanwhile, CTV dropped to #4 from #3. CIBC Wood Gundy lost a few spots, going from #2 to #5.

Other movers in Montreal’s top 10 for the week included SAIL joining the list at #8 and Linen Chest at #9.


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