CHFI takes Toronto: PPM » Media in Canada

CHFI takes Toronto: PPM

Bray and Partners president David Bray outlines which radio stations pulled in the biggest audiences in Toronto, Montreal, Edmonton, Calgary and Vancouver between May 29 and Aug. 27.

By: David Bray

The new PPM release from Numeris completes the 13-week period covering May 29 to Aug. 27, 2017. Let’s take a look the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap went to CHFI-FM once again with a 11.3% share of hours tuned for adults 12+ (down from 11.6% last time out). CHUM-FM took the #1 spot for women 25 to 54 delivering a 17.0% share (up from 16.4%) followed by CHFI-FM with a 13.3% share (down from 13.5%).

In an unexpected twist, CHFI-FM held the #1 spot for males 25 to 54, posting an 11.2% share (up from 10.0 % in the last 13-week book) followed by Q107 at 10.6% and BOOM-FM with 10.5%. In an even more unusual twist, CHFI-FM led the way for men 18 to 34 with a 14.8% share. For women 18 to 34, CHUM-FM tops the list posting a 19.2% (down from 20.0%).

Vancouver: CBC Radio One grabs the top spot for adults 12+ with an 13.6% share of hours tuned (down from 13.8% last time out). Taking the top spot for women 25 to 54 was QM-FM, posting a 14.6% share (down from 16.8% last time out). Virgin grabbed the lead for men 25 to 54, delivering a 10.4% share (up from 7.8%) followed closely by the FOX at 10.1%. The FOX came out in front for men 18 to 34 with a 14.6% share of hours tuned (up from 14.0%). For women 18 to 34, Z95.3 took the top spot with 17.1% share.

Edmonton: 102.3 NOW Radio ruled the roost for adults 12+, posting a 10.9% share of hours tuned (up from 10.5%). NOW Radio takes top spot for women 25 to 54, delivering a 16.9% share (down from 19.0%). NOW also topped the list for men 25 to 54 with a 13.0% share (up from 12.0%). For men 18 to 34, Sonic led the way, posting a 15.3% share (down from 15.9%). For women 18 to 34, NOW delivered a 19.7% share (down from 21.6%).

Calgary: Country 105 led the way for adults 12+ with a 10.6% (up from 8.9%). Country 105 is especially popular with the ladies, taking #1 spot for women 25 to 54 delivering a 12.0% share (up from 11.1%). For men 25 to 54, X92.9 was the winner with a 10.6% share (up from 7.9%). CJAY92 took the top spot for men 18 to 34 delivering a 14.8% (up from 13.1%). Country 105 is the top for women 18 to 34 posting a 14.8% share (down from 15.8%).

Montreal (Total): CHMP 98.5FM was the top station for adults 12+ with a 13.5% share (down from 16.4%). The Beat 92.5 was the top for women, taking the highest spot for women 25 to 54, delivering a 14.7% share (up from 11.4%). For men 25 to 54, CHMP 98.5FM came out on top at a 14.3% share (down from 18.3%), followed by CHOM-FM at 12.1%. For men 18 to 34, 96.9 CKOI was the top pick with a 17.9% share (down from 18.6%). The Beat 92.5 was the winner for women 18 to 34 with an 18.9% share.

Toronto:

PPM Toronto

 

Vancouver

PPM Vancouver

Edmonton

PPM Edmonton

Calgary

PPM Calgary

Montreal

PPM Montreal

 

David Bray is president of Bray and Partners

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