Penny Stevens to ‘semi-retire’ from Media Experts

EVP Robert Jenkyn will take over as president in 2018.
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Media Experts president Penny Stevens has announced she will transition into what she calls “semi-retirement” as of Dec. 31.

Taking over at the helm of the Canadian media agency is Robert Jenkyn, who has served as EVP of Media Experts since November 2016.

For two year before that, Jenkyn worked on the publisher side on the industry with both Microsoft and the Globe and Mail. Prior to that,  he’d spent six years with Media Experts as SVP of digital solutions.

Upon his return to Media Experts last year, Jenkyn was tasked with bridging the working gaps between Media Experts and its parent company IPG Mediabrands, which had acquired the shop during his absence.

Speaking to MiC, Jenkyn said one of the biggest issues in the industry he would like to tackle is the “talent conundrum.” “We need to make sure we’re upscaling and hiring the right talent,” he said. “We want the next generation to be available and accessible and prepared for the challenges and the constant change ahead.”

Stevens has led Media Experts since 2003. She currently serves as a board member of the Institute for Communications Agencies and previously served as president of the Canadian Media Directors Council. She was also tapped as a media juror for the 2015 Cannes Lions.

“Even though I may wear a larger shoe size, I think I have big shoes to fill in that regard,” Jenkyn joked. He noted that under Stevens’ leadership, the agency’s revenue grew sixfold since she stepped into the role in 2003.

Stevens will continue to work with Media Experts on a part-time basis in the New Year, maintaining current client work and contributing to special projects.

As president, Jenkyn will become a part of the agency’s executive committee, working alongside CEO Mark Sherman, COO Lisa DiMarco, CPO Richard Ivey and CFO Chris Marcolefas. He will also serve on the executive leadership team of IPG Mediabrands.