Graham Moysey on his new role at IPG

The media veteran is about to get his first taste of agency life.
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In 11 days, Graham Moysey will take his first agency job.

The media veteran has spent nearly 20 years in roles on the media ownership side with companies including Bell Media, CanWest and, most recently, AOL (now Oath) where he went from country manager for Canada to head of international.

Now, he’s preparing to take on his first agency role: CEO of IPG Mediabrands Canada.

Moysey was announced as the agency group’s new CEO on Wednesday, set to replace Harvey Carroll on Feb. 12. Moysey will oversee IPG’s network of agencies including Media Experts, Initiative and UM.

The new CEO told MiC he’s not nervous about the shift from the selling side to the buying side of the business, acknowledging that both the agency and media world are working at a “rapid pace of change.”

“For me, the opportunity I’m most excited about is getting closer to the CEOs and the CMOs within the client roster,” Moysey said.

Looking ahead, Moysey wants to ensure that agencies within the network are collaborating effectively, while also focusing on attracting and maintaining talent. “I always focus on culture and quality within the organization,” he said.

He said he also wants to position IPG as a thought-leader within the media landscape, raising its profile through strong client relationships and winning new business.

Outgoing CEO Carroll, whose background includes work as a senior marketer at Labatt and president of creative agency Grip Ltd., told MiC  in an email that he was “very proud” of the success achieved at Mediabrands Canada during his tenure. “It has been an absolute pleasure to help build and lead this talented team. I wish Graham and the team nothing but continued success.”