ICYMI: CBC’s Olympics schedule, Bell’s big Let’s Talk numbers

CBC will broadcast a total of 21 hours of Olympic content per day, 18 of them being live.
Olympics

CBC announces PyeongChang schedule

Canada’s public broadcaster has announced the schedule of its PyeongChang Olympics broadcast coverage. Including broadcast and digital content, more than 3,100 hours of coverage are planned. On television, CBC will broadcast 18 hours of live coverage per day across four consecutive programming blocks (7 p.m. to 2 a.m. ET, 2 a.m. to 6 a.m. ET, 6 a.m. to 12 p.m. ET and 12 p.m. to 1 p.m. ET), plus an additional three hours of highlights from the previous day. The 12 p.m. daily live coverage will be specifically devoted to hockey matches.

Broadcast partners TSN and Sportsnet will add to the live coverage every day, while TLN will broadcast select hockey games in Italian and Spanish.

Bell Let’s Talk garners record messages and media partners

Bell’s annual mental health fundraiser day, Bell Let’s Talk Day, set a new record, according to Bell. In total, more than 138 million messages using the designated #BellLetsTalk hashtag were sent throughout Canada and around the world (up from 131 million in 2017). Bell added in a release that a record number of media partners  and organizations had paired with the telco to promote the event through various means of advertising, including the Banff World Media Festival, Pelmorex, Pattison Outdoor and Pattison Onestop, The Globe and Mail, Postmedia, Rouge Media, Branded Cities, Oath and more.

Donation totals will be announced at a later date. (Disclosure: Brunico Communications, which owns Media In Canada, also owns the Banff World Media Festival).

Global moves Mary finale for Big Brother

Global will air the second-season finale of its Canadian drama Mary Kills People on Thursday, Feb. 8 and 9 p.m., deviating from its usual Wednesday-night schedule. The special move was made to accommodate the season premiere of the new Celebrity Big Brother, which will touch down Feb. 7 at 8 p.m. Stars appearing on the first celebrity edition of the reality show include former Sugar Ray singer Mark McGrath, American Pie star Shannon Elizabeth and former White House aide and reality show veteran Omarosa Manigault.

Canadian Business rebrands Profit 500

Rogers Media publication Canadian Business has re-branded one of its most popular programs. The Profit 500 ranking, used to rank and showcase Canada’s fastest-growing companies, has been re-named as the Growth 500, which Rogers says will more accurately reflect the achievements of the companies that make the list. Metrics for success will remain the same (five-year revenue growth), as will research and methodology. Deborah Aarts, program manager for the Growth 500, said in a statement that the new name “truly reflects the full scope of what the recognized companies have achieved,” and that with the program’s thirtieth anniversary approaching, it “felt like the right change at the right time.”