Media agencies blowing up on the AToMiC shortlist

Five media shops are in contention for work across beer, CPG, automotive and airline brands.
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The AToMiC awards have released their 2018 shortlist and five media agencies are in the running.

UM leads the media agency pack with four shortlist mentions. Its work on AB InBev’s “Goal-Synced Arena” for Budweiser is listed two times, while Bud’s “Goal Notification App” also get’s a nod. UM’s “Jeep Unclimbed” campaign for Fiat Chrysler Automobiles appears once as well.

Wavemaker and Mindshare received three nods apiece. Wavemaker’s nominations are for three separate pieces of client work – GoDaddy’s “Itty Bitty Ballers,” Kruger Product’s “Now Streaming” for Cashmere and Molson Canadian’s “Virtual Front Row Seat.” Two of Mindshare’s nominations are for Unilever work (Dove’s “Real Beauty Filter” and “Self-Esteem Project: Look How Far I’ve Come”) and the third is for Cottonelle’s “Strokeable Billboard” for Kimberly-Clark.

Media Experts and OMD Canada wrap the list with one nomination each, for WestJet Plus’s “Premium Economy for All” and Milk West’s “Snack Time.”

All shortlisted work for media agencies falls into the Commercial competition, separate from the public service categories.

The AToMiC awards honour innovative collaboration among the media and marketing industries. They focus on advertising, tech, media creativity and content initiatives that strive to push the industry forward.

The AToMiC Gala takes place March 28 in Toronto.

2018 AToMiC Award Shortlist

Commercial category nominations only
listed by campaign, client and agency (media agencies in bold)

  • “Desert Roulette” for WestJet by Rethink
  • “Tenor Takeover” for Weston Foods/D’Italiano by Union
  • “Cook This Page” for IKEA by Leo Burnett
  • “Boombox” for McDonald’s by DDB
  • “Root Brewery” for A&W by Rethink
  • “Real Beauty Filte” for Unilever/Dove by Mindshare/Ogilvy & Mather
  • “Story of Flash” for Interac by Zulu Alpha Kilo
  • “Itty Bitty Ballers” for GoDaddy by Wavemaker
  • “Canadian Apparel” for OneMeth Goods by OneMethod
  • “Notes for Take Note” by BBDO
  • “Sorry” for Tourisme Montréal by Lg2
  • “Ghosts Of The Forum” for Sports Experts by Rethink
  • “Common Ground Integrated Campaign” for Harley Davidson by Zulu Alpha Kilo
  • “Now Streaming” for Kruger Products/Cashmere by Wavemaker
  • “Prickly TV Scavenger Hunt” for Scotts Miracle-Gro Canada/Weed B Gon by Rethink
  • “WestJet Plus: Premium Economy for All” for WestJet by Media Experts
  • “Jeep Unclimbed” for Fiat Chrysler Automobiles by UM
  • “The Instagram Jigsaw Puzzle” for Toronto Silent Film Festival by Red Lion
  • “Goal-Synced Arena” for AB InBev/Budweiser by UM
  • “Thermal Discount” for Sports Experts by Rethink
  • “Noise Cancelling Poster” for Canadian Real Estate Association by Union
  • “The Mind-Reading Billboard” for The Festival de Magie de Québec/Quebec City Magic Festival by Lg2
  • “Sneaky Like Pete Lie Detector Test” for Amazon Studios by Thinkingbox
  • “A Room with Many Views” for Alliance de l’Industrie Touristique du Québec by Lg2
  • “Goal-Synced Arena” for AB InBev/Budweiser by UM
  • “Snack Time” for Milk West by OMD
  • “Expo for Design, Innovation & Technology” for The Design Exchange by Astound Group
  • “Self-Esteem Project: Look How Far I’ve Come” for Unilever/Dove by Mindshare/Ogilvy & Mather
  • “Banner Ad Curse” for Sedka Vodka by Bensimon Byrne
  • “Strokeable Billboard” for Kimberly-Clark/Cottonelle by Mindshare/Ogilvy & Mather
  • “Goal Notification” App for AB InBev/Budweiser by UM
  • “Virtual Front Row Seat” for Molson Canadian by Wavemaker

The full AToMiC shortlist, including contenders in the public service competition, will be available at