Six new sponsors for Big Brother Canada

Air Transat will join The Brick as a grand prize sponsor.
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The sixth season of Big Brother Canada is set to return March 7 on Global, and it’s bringing six new sponsors with it, as well as one returning partner.

The Brick will continue as the series’ principal sponsor, outfitting the Big Brother house with home furnishings and providing the winner with a $30,000 gift card. The house design and all that Brick merchandise will be featured in a televised preview on ET Canada March 5.

A new sponsor will also contribute to the grand prize, however: Air Transat will provide a dream vacation for two. The brand will also be featured in one show challenge which will see houseguests whisked away to a mystery location.

New sponsor Wendy’s will provide weekly rewards and outfit the house’s “Drive Thru Pantry,” which will include Wendy’s signature hamburgers and prepared salads. It will also sponsor challenges for the houseguests. Another food-themed sponsor, food delivery business SkipTheDishes, will sponsor at least one challenge and give viewers at home a chance to win vouchers through contests on the Big Brother social platforms.

Hasbro Gaming will provide the houseguests with games for recreational purposes. Every week, the head of household will be awarded with a personalized gift basket which features a game from the Hasbro House Party collection. That game will be selected by fans through a weekly, Hasbro-sponsored vote on the Big Brother Canada website.

The head of household will also be rewarded with a video from home to connect with their loved ones, with internet and data provided by new sponsor Shaw Communications. Shaw will also serve as the presenting sponsor for the weekly social series After the Eviction Fridays at 10 a.m., and will sponsor one challenge.

Lastly, the upcoming Tomb Raider film by Warner Bros. Pictures and MGM Pictures are set to sponsor the first challenge of the season, which will be themed after the popular Tomb Raider action adventure franchise. In addition, the film studios will provide a $5,000 cash prize and a private advance screening of the movie to the challenge winner.

Lynn Chambers, VP of Corus Tempo, said the goal heading into the new season was to deliver integrations that were “more organic and elevated,” both in and out of the series, reaching fans on both broadcast and digital/social platforms.

Pictured: Big Brother Canada host Arisa Cox