Oscars ratings drop in Canada, too

Overnight data shows the drop in Canada is nearly equivalent to that in the U.S.
OscarsPic

Overnight data shows that CTV’s broadcast of this year’s Oscars ceremony declined 18% from last year, almost equivalent to the stark drop south of the border.

According to preliminary overnight Numeris data provided to MiC by Bell Media, an average of 4.5 million people tuned in to the program, which aired Sunday at 8 p.m.

That’s approximately a one-million-viewer decline compared to last year’s overnights, which reported an AMA of 5.5 million Canadians. (After seven days, the Oscars were eventually confirmed at 5.8 million viewers).

This year’s ceremony  had a peak audience of 5.6 million viewers during Allison Janey’s acceptance speech for her Best Supporting Actress award. A representative for Bell Media has also said that according to Numeris, the ceremony was the most-watched entertainment broadcast of the year.

In the U.S., ratings reached record lows where longtime broadcaster ABC aired the four-hour program a half-hour earlier than normal in a bid to draw audiences in at 8 p.m. EST.

Only 26.5 million American viewers watched the program Sunday night, a 20% decline from last year. The previous low-water mark for the modern telecast was in 2008, when only 32 million tuned in for the first award broadcast after the Hollywood writers’ strike.

While the Oscars’ falling ratings in the U.S. have been a trending topic for several years (American ratings have fallen every year since 2014), last year’s Canadian broadcast showed that audiences in this country stayed loyal. The 2017 ceremony saw a 1% bump over 2016.