Top creatives, truckers to select Carte Blanche winners

The annual OOH contest issues its call for entries.
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Astral Media’s annual OOH competition has issued its call for entries, inviting creatives to submit client-approved ideas for a chance to go to Cannes Lions.

The contest has made a number of changes this year, doing away with its voting format of determining winners in favour of a judging panel.

Entries (which must be for clients currently working with an entrant’s agency) are also being anonymized this year so judges can’t be swayed by more senior, higher-ranking entrants.

The competition is divided into three markets: Montreal, Toronto and Western Canada (Calgary, Edmonton and Vancouver), with winning entries given $50,000 worth of placements in those markets (and the coveted trip to the Cannes Lions for winning entrants).

Astral Media has also introduced a new prize this year: the Trucker’s Choice Award, selected by a long-haul trucker from each market (in recognition of those who probably see more billboards than just about anyone).

The first submission deadline is April 16.