DAZN strikes Commonwealth deal with CBC

The pubcaster will air highlights and cover the Games on weekends while DAZN streams 400-plus hours from Australia.
penny

CBC Sports has entered into a sub-licensing agreement with sports streamer DAZN Canada for broadcast coverage of the Commonwealth Games.

DAZN had initially acquired exclusive rights to the Commonwealth Games. The CBC deal is similar to others it’s signed to bring sports content to broadcasters. Last fall, following its rocky launch (the streamer was met with criticism from sports fans for its poor video and audio quality), DAZN signed several sub-licensing agreements in order to bring the NFL Sunday Ticket programming package back to BDUs such as Shaw, Rogers, Sasktel and Eastlink, so that traditional TV viewers could once again view the Sunday Ticket games.

CBC will now broadcast live coverage of the Commonwealth Games’ opening and closing ceremonies from Australia’s Gold Coast and show key highlights from Canada’s athletes. The bulk of the live broadcasting will still take place on DAZN Canada, which has promised more than 400 hours of live event coverage.

For CBC Sports, the agreement is key to its pivot to focus on Canadian amateur sports. With the Commonwealth games serving as an important stop on the road to the 2020 Tokyo Olympics, its program Road to the Olympic Games (hosted by Scott Russell and Stephanie Dixon) will provide coverage of the events on weekends.

The Games run April 4 to 15. New to this year’s games are the additions of beach volleyball, the para-triathlon and women’s rugby sevens. Basketball will also return to the games. Nearly 300 athletes from Canada will attend, including four-time medalist Penny Oleksiak (pictured).