ICYMI: Jan Kelley’s Amazon play, Super Channel’s rebrand

Plus, Coachella is coming back to SiriusXM, and CP24 is getting a new breakfast host.
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Jan Kelley acquires Amazon-specializing agency

Digital marketing agency Jan Kelley has acquired Rainforest Digital, a specialist search and social agency that focuses primarily on Amazon advertising solutions. The Burlington-based agency has also added two new members to its digital marketing team, Graham Newbigging (director, digital solutions) and Meaghan Taylor (coordinator, digital marketing). Chantel Broten, president of Jan Kelley said these moves are part of a “transformation” that the agency began five years ago “to get ahead of the changes in digital sales and marketing for our clients.” Meanwhile, Amazon is expected by some to become the next big digital ad player. eMarketer estimated that the company ended 2017 with $1.65 billion in ad revenue, and although it’s nowhere near behemoths Google and Facebook, it did surpass Snapchat and Twitter.

Super Channel rebrands two channels, exits creditor protection

After 23 months, Super Channel parent company Allarco is officially out of creditor protection. Following the exit, it’s rebranded its two flagship channels, SC1 and SC2, to Super Channel Fuse and Super Channel Heart & Home, respectively. Fuse will focus on premium adult-oriented programming such as Homeland and American Gods, as well as movies, docs, comedy and concerts. Heart & Home will target co-viewing audiences with programming such as When Calls the Heart and movies of the week.

Read Playback Daily’s Q&A with CEO Don MacDonald

Sirius brings back Coachella Radio

SiriusXM Canada will be the exclusive radio broadcaster of live performance and interviews from Coachella for the fourth consecutive year. Coachella Radio will serve as a limited-run channel featuring music from artists including Jamiroquai, Cardi B and Fleet Foxes. Select performances will also occur on other SiriusXM channels such as Alt Nation, the Spectrum, Hip-Hop Nation and more. When not airing live performances, Sirius will air highlights from the previous day.

George Lagogianes comes to the breakfast table

CP24 has named George Lagogianes co-host of CP24 Breakfast. He will join Gurdeep Ahluwalia and Pooja Handa, along with meteorologist Bill Coulter, traffic and transit specialist Mika Midolo and traffic and safety specialist Cam Woolley. CP24 audiences are likely already familiar with Lagogianes, who also hosts CP24 Live at Noon. He has been with the Bell Media-owned network since 2007 and has covered major events including the 2015 federal election, the G20 protests in Toronto in 2010 and the Rob Ford drug scandal in 2013.