Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that's assuming there's no ad fraud.
rawpixel-com-369782-unsplash

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.

TO CONTINUE READING SUBSCRIBE NOW

TRY MEDIA IN CANADA FREE FOR 14 DAYS!

RATES: $14.95/month | $149.95/year

Group Rates (5+ users): Contact Customer Care at customercare@mediaincanada.com

Click here to subscribe

Already A Subscriber? SIGN IN