Ad spending in Canada to reach $11.52 billion in 2018: report » Media in Canada

Ad spending in Canada to reach $11.52 billion in 2018: report

Digital media ad spending is expected to account for the largest global investment, according to eMarketer.

North America continues to be the top ad spending market at over $230 billion in 2018, according to eMarketer’s latest Global Ad Spending: The eMarketer Forecast for 2018. The continent’s ad spend was up 6.6% from 2017 and translates to 37% of total media worldwide.

Total media ad spending in Canada is projected to reach $11.52 billion in 2018. The report estimates that it will exceed $14 billion by 2022.

The forecast report was conducted using estimates based on macro-level economic conditions, historical trends, consumer media consumption and device usage, and reported revenues from major ad publishers and research firms.

eMarketer - Ad Spending in Canada (1)

Digital comes in as the most profitable in Canada, with an estimated $5.6 billion in 2018 ($3.9 billion being allocated to mobile).

Meanwhile, TV is expected to come in at $2.47 billion, newspapers at $1.27 billion and radio at $1.20 billion. Magazines and out-of-home will continue to sit well below the billion-dollar mark.

Worldwide, total media ad spending will rise by 7.4% to nearly $630 billion.

Currently hovering at 43.5% of global investments in 2018 (up from 39.7% in 2017), digital is expected to account for nearly 50% of total global advertising investments by the year 2020.