Canadian media shines on the Cannes shortlist

The country is shortlisted across seven total categories released Wednesday in Cannes.

Wednesday in Cannes began with 31 more nominations for Canada, including six in media.

Touché, Rethink, PHD, Bleublancrouge and Sid Lee Media all made the list for their work over the past year. Touché made the list twice.

Brand partners include Via Rail (Touché), Westjet (Rethink), GSK Canada (PHD), Ubisoft Canada (BBR), Alliance Touristique de L’industrie du Quebec (Touché) and Loto-Québec (Sid Lee).

Additionally, Touché made the shortlist in the “creative data” category for its “Car vs. Data” campaign for Via Rail, in partnership with Cossette Montreal. FCB/Six also took three nominations in the category for its data-led work with PFLAG Canada.

westjet-623x350Media (6)

Touche! Montreal
Via Rail
Car Vs. Data“ (Travel)
Partner: Cossette Montreal

Rethink
WestJet
Desert Roulette” (Use of Stunts)
Partners: Studio M / The Vanity / Vapor RMW / Westbury / Edelman

PHD Toronto
GSK Canada
“In The Moment” (Data-Driven Targeting)

Bleublancrouge Montreal
Ubisoft Canada
“Assassin’s Creed – Explore Ancient Egypt” (Use of Branded Content for Digital or Social)

Touche! Montreal
Alliance Touristique de L’industrie du Quebec
A Room With Many Views“ (Use of Branded Content for Digital or Social)
Partner: Lg2 Montreal

Sid Lee Media Montreal
Loto-Québec
“The Luckiest Media Campaign Ever” (Excellence in Media Insights & Strategy)

Creative Data (4)

FCB/Six Toronto
PFLAG Canada
“Destination Pride” (Data-enhanced creativity)
“Destination Pride” (Social data and insight)
“Destination Pride” (Data Visualisation)
Partners: Alter Ego / Grayson Matthews / Jigsaw Casting / Initiative / Glossy

Touché! Montreal
Via Rail
Car Vs. Data“ (Real-Time Use of Data)
Partner: Cossette Montreal

For more in-depth coverage on the 2018 Cannes Lions including creative awards and speaker coverage, visit strategy online.