CTV and BMO take the top: Media Monitors » Media in Canada

CTV and BMO take the top: Media Monitors

The bank held the Toronto top spot again, while the channel jumped two places in Montreal.

BMO was once again the top buyer of radio advertising in Toronto. For the week of July 9 to 15, the bank purchased 1,158 spots in the city, according to Media Monitors.

McDonald’s was in second place for a second week in a row, purchasing 765 spots in Toronto.

Also in the top five for the city was Ford (new entrant), Hyundai (new entrant) and TD Insurance (down from #3).

The sole new entrant in the top 10 for Toronto was Jeep Cherokee (#8).

As a category, banks, credit unions, mortgage brokers and financial services increased their collective buy from last week and remained the highest buying category for the week.

In Montreal, CTV jumped two spots to the top, taking over the spot from McDonald’s, which fell to #2.

Shopico rose two spots to #3, while Club Piscine Super Fitness stayed at #4 for the second week in a row. Rounding out the top five was Amazon.com, up from #14 last week.

Cars and trucks, dealer associations took the top category spot for Montreal, nearly tripling their buy from the previous week.

Toronto, by brand

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Toronto, by category

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Montreal, by brand

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Montreal, by category

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