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Programmatic’s next chapter: The new crop of solutions and capabilities

Canadian agencies, publishers and advertisers are moving fast to build a better programmatic market.

Canadian agencies, publishers and advertisers are moving fast to build a better programmatic market.

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Canada’s programmatic ad buying industry appears ready to take on all challenges, having faced brand safety and fraud issues head on to provide advertisers with new, smarter tools to reach consumers online. There are certainly challenges ahead, but publishers and agencies say they’re ready for what the future has in store. more..

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