Desjardins puts accounts into review » Media in Canada

Desjardins puts accounts into review

Current agencies Touche and LG2 will be invited to participate in the RFP.
Desjardins

Financial services company Desjardins has issued an RFP for its media and creative agency partners.

The agencies selected through the RFP will support the cooperative’s campaigns, develop its brand and market its products and services “in today’s digital context,” according to an email from Desjardins.

Desjardins currently works with Touché as its media AORs, with LG2 on creative. Touché was selected to handle media for the cooperative in 2015. In its second year with the account, Touché won a silver Internationalist Award for its work with Desjardins General Insurance (“Ajusto”).

Desjardins also funded an equivalent loan to Lg2, which first won the account in 2003, so it could structure a unique 10-year succession plan to help the agency retain its independence in the foreseeable future.

A spokesperson for Desjardins said that both of its current agencies will be invited to participate in the RFP.

The company is looking to receive applications for RFP pre-selection by Aug. 13.