CBC launches kids news vertical

The digital platform will include text, photo and video content, all targeted at Canadians age 9 to 13.
CBC Kids News homepage

CBC has officially launched a new digital initiative targeted at Canadians age 9 to 13.

CBC Kids News, which went live Sept. 17, is part of an effort by CBC to have more young Canadians engage with its content.

The digital, ad-supported platform covers entertainment, pop culture, sports, science, tech, environmental and educational news, incorporating text and video content (with videos hosted through YouTube). It will include contributions from Canadians age 9 to 16, including 14-year-old Toronto-based actor and activist Saara Chaudry (Les Misérables). CBC estimates that it will publish approximately 20 pieces of content per week, with a goal to increase the production of content overtime.

The launch comes shortly after CBC launched CBC News Snapchat Discover, its first-ever original content initiative created for Snapchat’s Discover platform. The Snapchat content is also targeted at younger audiences, this one focusing on teen and millennial Canadians age 13 and up. According to the CBC, more than 70% of its audience on Snapchat is age 24 or younger.

The news series launched on Snapchat on Sept. 5, while CBC will also launch a weekly culture, lifestyle and entertainment series on the Discover platform later in the fall.