Havas Media wins Reckitt Benckiser

The CPG giant is the latest in a series of wins for Havas.
Lysol

Havas has added CPG giant Reckitt Benckiser to its media portfolio.

Reckitt Benckiser (RB) is the parent company of home products such as AirWick, Lysol, Jif and others. It also has hygiene and health brands such as Durex, Clearasil and Veet.

A source familiar with the matter confirmed to MiC that Havas has become the AOR for RB’s hygiene and home brands. The shop also won planning for the health portfolio, but not buying.

Dentsu Aegis’ agency Aegis Innov8 was the previous Canadian AOR for RB.

This is the latest in a series of wins for Havas. Last summer it won media for retailer DavidsTea, shortly after it had won business for Holt Renfrew. However, it also lost its global account for luxury retailer LVMH.