Matthew Logue to step down as MKTG president

After 10 years with the agency that has been acquired, quadrupled in size and brokered major deals, Logue says it's time to move on.
Logue

Matthew Logue will resign as president of Dentsu Aegis Network’s sponsorship agency, MKTG, effective June 2019.

Logue announced his decision Jan. 23 after more than 10 years with the company.

He started his career on the brand side with Maple Leaf Foods before moving into an account director role at S&E Sponsorship Group (which became MKTG when it was acquired by Dentsu in 2017). There, he moved up the ladder into increasingly senior roles, eventually being upped from COO to president of MKTG last year.

During Logue’s tenure with the company, it brokered deals including the naming rights to the Scotiabank Arena (formerly the Air Canada Centre) and worked with clients such as SunLife and Danone Wave. The company has also quadrupled in size and last year was awarded Agency of the Year by the Sponsorship Marketing Council.

Logue said in a statement that he is “seeking new opportunities to grow [his] experience and skillset.”

Following Logue’s departure, MKTG’s current senior leadership, including Brian Cooper, will stay in their respective roles. According to Dentsu, Logue will participate in a candidate search for a direct replacement.

In a recent year-end interview with MiC, Logue said the sponsorship industry is currently in a time of “unprecedented transformation” and that sponsorships are “increasingly taking their place at the core of impactful marketing programs.” However, he added that he also hopes the industry will invest more in the measurement of sponsorships and their impact.