Nokia to launch branded Canadian docuseries

The telco's series will explore the societal impact of 5G networks, artificial intelligence and automation.
Hainsworth

Finnish telecom giant Nokia is gearing up to launch a new docuseries, partnering with Canadian production giant Shaftesbury.

The companies are collaborating on a six-part digital docuseries, Futurithmic, that explores the societal changes ahead, triggered by 5G networks, artificial intelligence and automation. It’s hosted by CTV business reporter Michael Hainsworth (pictured) and features interviews with specialists including augmented reality expert Galit Ariel, MIT artificial intelligence data scientist Sandy Pentland and sci-fi author and internet rights advocate Cory Doctorow.

In addition, Shaftesbury and Nokia are partnering with Toronto-based marketing firm Truly, which will create the editorial strategy and the content for the Futurithmic website.

The first episode has been released online (at Futurithmic.com), while the remaining five episodes will be released monthly until July.

Although Shaftesbury is known largely for scripted content like CBC’s Murdoch Mysteries and Frankie Drake, it’s no stranger to the branded entertainment space. It recently produced a scripted digital series, Upstairs Amy, in partnership with Walmart Canada and Interac. It’s also the prodco behind branded web series such as Carmilla.

A version of this story appears in Playback.