OLG stays on top: Media Monitors

The commission made up more than 80% of the Lotto category's total buy.

The Ontario Lotto and Gaming Commission had its fourth consecutive week as the top buyer of radio advertising in Toronto. According to the latest Media Monitors charts, which covers Feb. 25 to March 3, OLG purchased more than 1,900 ad spots, more than double the second-largest buyer, Shoppers Drug Mart.

Coming in third was 1-800-GOT-JUNK, which shot up from #14. Retailer Lowe’s entered the list at #4, while the Subaru Dealers Association rounded out the top-five (up from #10).

Lotteries were the biggest category buyer, with OLG’s 1,925 spots making up more than 80% of the collective category buy.

In Montreal, CTV returned to the top with 497 spots purchased. It switched spots with last week’s top finisher, Bell Internet and TV, which came in at #2.

Making a big leap was third-place finisher Ford, up from #79. Rounding out the top-five was another big jumper, Gouvernement du Quebec (up from #84) and Belairdirect (steady at #5).

Restaurants and night clubs remained the top-buying category in Montreal, although the overall buy reduced to 614 (down from 745).

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