Christmas music radio strategies pay off: Numeris PPM

CHFI in Toronto and QMFM in Vancouver took over the top spots in their respective markets, making big gains with female audiences.
radio

The new PPM figures from Numeris have been released, giving buyers a look at audience patterns over the 13-week period covering Nov. 26th, 2018 to Feb. 24, 2019. In Toronto and Vancouver, holiday music strategies paid off for two radio stations, while most markets’ results showed a clear gender divide in the top stations.

Toronto: Although last quarter’s bragging rights for A12+ went to CBC Radio One, it was once again overtaken by contemporary station CHFI, which took a 13.7% (up from 11% last quarter). CHFI, as usual, benefited from its all-Christmas-music December strategy. The Rogers Media-owned station also took the number-one spot with women 25 to 54, delivering a 17.7% share (up from 15.3%). It also dominated with women 18 to 34, posting a 24.2 % (up from 20.6%).

For men, classic rock station BOOM-FM grabbed the top spot for 25 to 54, posting a 12.6% share (up from 12.4 % in the last 13 week book). CHFI-FM led the way for men 18 to 34 with a 12.9% share.

Vancouver: Radio One also lost the top spot in the Vancouver market; contemporary station QMFM grabbed the top spot for A12+, taking a 14.3% share of hours tuned (up from 10.9%). Like CHFI, QM benefited from its usual all-Christmas-music month. It grabbed the top spot for women 25 to 54, posting a 21.9% share (up from 17.9% last time out), and with women 18 to 34, posting a 16.9% share.

CBC Radio One still took the lead for male listeners 25 to 54, delivering a 12.2% share, followed by classic rock station The Fox at 11.6%. The Fox won for men 18 to 34 with a 17.3 % share of hours tuned (up from 15.9 %).

Edmonton: Talk station 630 CHED and adult contemporary station Now Radio tied for the top spot with A12+, each posting a 7.6 % share of hours tuned. Now dominated for women 25 to 54, delivering a 20.9% share (down from 21.2 %).  Now also led with women 18 to 34 delivering a 17.1% (up from 17.0%)

Adult hits station CRUZ-FM topped the list for men 25 to 54 with a 10.3 % share (up from 7.7%). For men 18 to 34, Now led the charge, posting a 10.7% followed closely by Sonic at 10.6%.

Calgary: Oldies station XL103 led the way for A12+ with a 9.7% (up from 7.8 % last time out). Country 105 remains popular with female audiences, taking #1 spot for women 25 to 54 and delivering a 13.9% share (although that’s down from 16.5%). It grew its market share with women 18 to 34, which it led with 30.3% (up significantly from 21.7%).

Alternative rock station X92.9 topped men in both key age demos, with 10.9% for 25 to 54 (down from 11.8%) and 8.7% for 18 to 34 (down from 10.8%).

Montreal:  In the Francophone market, talk station CHMP 98.5FM posted top numbers for A12+with an 18.9% share (down from 20.1%). Adult contemporary station CITE-FM took the top spot in the women 25 to 54 demo, delivering a 25.4% share (up from 21.0%). For men 25 to 54, CHMP 98.5FM came out on top at a 16.2% share (down from 19.9 %).

For Anglophone listeners, talk station CJAD 800 took the top for A12+ with a 27.1% (down from 28.7%). For women 25 to 54, contemporary station The Beat 92.5 held the top spot with a 30.0% share (up from 29.9%). For men 25 to 54, The Beat also took the top at 20.6 %, followed by rock station CHOM-FM at 18.3%.

Toronto: Percent share of hours tuned, Monday to Sunday, 5 a.m. to 1 a.m.

Station

A12+

PPM

Nov. 26-

Feb. 24

A12+

PPM

Aug. 27-Nov. 25

W25-54

PPM

Nov. 26-

Feb. 24

W25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

CBC Radio Two

2.0

1.8

1.4

1.5

1.3

1.8

CBC Radio One

12.3

11.8

11.7

11.8

9.9

9.1

AM 640 Toronto

2.2

2.2

2.0

1.3

2.5

2.7

Classical 96.3 FM

6.8

5.8

1.4

1.5

4.6

3.1

102.1 The Edge

2.1

1.9

2.8

3.1

4.4

2.9

News Talk 1010

6.1

6.1

2.1

2.0

1.6

1.8

680 News

6.1

6.2

4.4

4.0

7.0

6.8

93.5 The Move

1.0

1.1

1.7

1.7

1.4

1.3

AM 740/96.7 FM

3.4

4.0

1.0

1.5

.6

.7

Boom 97.3

8.7

10.2

10.4

11.2

12.6

12.4

98.1 CHFI-FM

13.7

11,0

17.7

15.3

11.0

10.7

TSN

.6

.5

.8

.4

1.5

1.4

104.5 CHUM-F5.8M

6.2

6.8

13.6

14.1

5.5

6.3

Z103.5

1.4

2.1

2.5

2.5

2.0

4.3

Q107

5.6

5.2

1.9

2.4

7.4

7.0

Sportsnet 590

The FAN

1.4

1.7

.5

.3

2.7

3.7

Jazz FM 91

1.7

1.8

.7

1.0

.5

.6

Jewel 88.5

1.7

2.0

.6

.5

.5

.5

Virgin Radio 99.9

3.9

5.2

6.2

7.2

4.9

6.6

KISS 92.5

3.0

3.1

4.8

4.9

4.5

3.7

G98.7

1.5

1.2

1.0

1.5

.2

.4

Indie 88.1

1.5

1.6

2.5

2.7

3.3

3.7

Vancouver: Percent share of hours tuned, Monday to Sunday, 5 a.m. to 1 a.m.

Station

A12+

PPM

Nov. 26-

Feb. 24

A12+

PPM

Aug. 27-Nov. 25

W25-54

PPM

Nov. 26-

Feb. 24

W25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

CBC Radio One

14.0

15.6

5.1

6.2

12.2

12.1

CBC Radio Two

2.9

2.9

.6

.8

.6

.7

94.5 Virgin Radio

5.1

5.8

6.4

7.3

5.5

5.9

Rock 101

10.1

8.3

11.5

9.4

10.6

6.9

99.3 The Fox

5.5

6.2

7.9

8.1

11.6

12.5

BNN

Bloomberg Radio

.3

.2

0.0

0.0

.3

.3

KISS Radio 104.9

3.1

2.6

4.8

5.0

3.2

2.8

LG104.3

4.2

4.9

3.4

5.7

3.1

3.1

AM 730 Traffic

1.2

1.1

1.1

.7

1.8

1.4

103.5 QM FM

14.3

10.9

21.9

17.9

11.5

8.5

CISL Sportsnet 650

1.4

1.1

2.1

1.6

1.1

1.0

93.7 JR FM

5.0

6.7

9.9

12.1

2.8

5.0

96.9 Jack FM

4.8

5.0

5.2

5.6

7.4

8.4

CKNW

10.3

11.8

.6

1.0

10.0

10.7

102.7 The Peak

2.6

2.5

3.7

3.0

2.8

3.7

TSN 1040

2.4

1.9

.4

.4

2.1

2.2

News 1130

4.9

5.3

4.3

4.1

4.5

5.8

Z 95.3

4.4

3.8

7.6

7.6

4.8

3.9

Praise 106.5

2.6

2.0

2.0

2.0

2.3

2.6

Edmonton: Percent share of hours tuned, Monday to Sunday, 5 a.m. to 1 a.m.

Station

A12+

PPM

Nov. 26-

Feb. 24

A12+

PPM

Aug. 27-Nov. 25

W25-54

PPM

Nov. 26-

Feb. 24

W25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

CBC Radio One

7.4

8.8

3.6

3.9

3.8

5.7

CBC Radio Two

.6

.4

1.1

.4

.5

.3

CFBR-FM The Bear

7.3

7.5

5.6

5.2

8.9

9.4

CFCW

6.5

5.3

.1

1.8

1.5

1.7

104.9 Virgin Radio

3.0

2.5

3.7

4.2

3.4

2.7

TSN 1260

4.8

4.9

.2

.3

6.6

5.8

KISS 91.7

3.2

2.5

8.2

8.5

3.7

3.3

Sonic 102.9

5.0

5.2

8.5

10.1

7.8

7.6

630 CHED

7.6

9.1

1.8

2.1

6.8

8.0

iNews880

2.2

2.7

.5

.2

1.0

.7

K97

5.6

5.5

3.1

3.9

6.1

7.2

CISN Country

6.2

7.5

7.5

9.2

4.6

6.0

UP 99.3

5.4

4.6

7.5

7.2

6.0

4.5

HOT 107

3.1

2.6

3.8

2.6

3.8

2.8

95.7 CRUZ FM

7.0

5.2

2.0

2.5

10.3

7.7

92.5 Fresh-FM

3.0

2.5

5.9

4.2

3.6

3.1

102.3 NOW! Radio

7.6

8.3

20.9

21.2

9.2

11.0

96.3 Capital FM

7.0

6.0

9.9

5.7

5.2

4.0

CKUA-FM

2.3

3.3

1.1

1.7

2.6

4.0

Calgary: Percent share of hours tuned, Monday to Sunday, 5 a.m. to 1 a.m.

Station

A12+

PPM

Nov. 26-

Feb. 24

A12+

PPM

Aug. 27-Nov. 25

W25-54

PPM

Nov. 26-

Feb. 24

W25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

CBC Radio One

8.1

8.3

2.7

3.9

3.4

4.0

CBC Radio Two

2.7

2.4

2.7

2.9

2.3

1.6

Sportsnet Fan 960

3.3

2.7

1.0

.8

6.8

5.7

X92.9

5.4

5.8

5.2

4.8

10.9

11.8

CFFR 660 News

4.7

4.9

1.7

1.8

4.5

5.1

Q107

4.7

5.4

3.5

4.1

6.6

7.2

XL103FM

9.7

7.8

7.7

6.1

9.6

8.2

95.9 CHFM

6.4

4.5

9.5

5.1

6.4

5.4

News Talk 770

9.3

9.2

2.1

3.1

2.7

3.2

98.5 Virgin Radio

4.5

4.0

7.6

5.1

5.2

5.3

Soft Rock  97.7

5.9

5.5

6.4

6.6

5.3

4.6

96.9 Jack-FM

3.9

4.6

4.9

7.1

4.6

5.2

CJAY 92

3.7

4.7

3.9

5.2

6.8

7.6

KOOL 101.5

3.7

3.6

6.5

5.2

4.5

3.3

90.3 AMP Radio

4.2

4.5

5.9

.57.0

3.4

4.2

Funny AM1060

1.3

1.9

.5

.7

1.9

1.8

Country 105

7.8

9.8

13.9

16.5

3.3

4.9

Wild 95.3

3.3

3.3

6.2

6.2

3.9

3.2

Montreal (Franco): Percent share of hours tuned, Monday to Sunday, 5 a.m. to 1 a.m.

Station

A12+

PPM

Nov. 26-

Feb. 24

A12+

PPM

Aug. 27-Nov. 25

W25-54

PPM

Nov. 26-

Feb. 24

W25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

CBF FM: 95,1 Première Chaîne

14.4

12.9

7.5

9.1

9.2

10.5

CBFXFM: Ici Musique 100,7

2.9

1.9

1.3

1.5

2.5

1.6

CBC Radio Two

.3

.3

.3

.3

.3

.6

CBC Radio One

.3

.2

.5

.5

.5

.3

CFGLFM: 105.7 Rythme FM

10.5

12.9

14.1

12.8

7.6

7.1

CHMPFM: 98.5 FM

18.9

20.1

8.8

12.5

16.2

19.9

CHOM 97.7 FM

9.9

7.2

3.4

4.0

11.0

14.4

CITEF3: 107,3 Rouge fm

7.7

10.3

25.4

21.0

9.6

7.1

CJAD 800

.4

.7

1.4

1.9

.5

.5

Virgin Radio 96

4.0

4.3

3.8

5.0

5.1

5.8

CKAC: Radio circulation 730

.2

.2

.1

.2

.2

.2

CKBEFM: The Beat 92,5

4.0

5.4

6.0

6.6

4.5

5.1

TSN 690

1.2

.7

0

0

2.4

2.5

CKLXFM:

91,9 Sport

2.6

2.0

.5

.5

3.3

3.5

CKMFFM: NRJ Montréal 94.3

8.5

5.7

8.9

6.6

12.8

10.2

96.9 CKOI

8.1

8.7

12.7

12.7

8.5

7.0

AM980

.2

.5

.6

.5

0

.1

Montreal (Anglo): Precent share of hours tuned, Monday to Sunday, 5 a.m. to 1 a.m.

Station

A12+

PPM

Nov. 26-

Feb. 24

A12+

PPM

Aug. 27-Nov. 25

W25-54

PPM

Nov. 26-

Feb. 24

W25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

Aug. 27-Nov. 25

CBF FM: 95,1 Première Chaîne

.6

.7

.4

.4

1.4

2.1

CBFXFM: Ici Musique 100,7

.6

.2

.4

.3

.4

.3

CBC Radio Two

2.5

2.5

.8

.5

4.4

4.1

CBC Radio One

8.7

9.5

7.1

6.6

4.4

4.3

CFGLFM: 105.7 Rythme FM

2.4

3.1

3.5

5.6

3.6

2.5

CHMPFM: 98.5 FM

1.7

1.6

1.1

1.4

2.1

1.4

CHOM 97.7 FM

9.0

10.6

6.3

6.3

18.3

23.7

CITEF3: 107,3 Rouge fm

.9

1.0

1.0

1.4

1.2

1.2

CJAD 800

27.1

28.7

19.4

19.6

12.7

14.0

Virgin Radio 96

10.1

11.4

15.6

16.0

12.0

14.6

CKAC: Radio circulation 730

.1

.1

0

.1

.1

0

CKBEFM: The Beat 92,5

20.5

17.6

30.0

29.9

20.6

17.3

TSN 690

3.8

3.2

3.6

3.5

5.3

4.2

CKLXFM:

91,9 Sport

.1

.1

0

0

.2

.3

CKMFFM: NRJ Montréal 94.3

.9

.7

.9

.9

1.9

1.3

96.9 CKOI

.9

.7

1.2

1.3

1.1

.9

AM980

.1

.2

0

0

0

0