Why Initiative held its own ‘reverse upfront’

Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.

Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.

TO CONTINUE READING SUBSCRIBE NOW

TRY MEDIA IN CANADA FREE FOR 14 DAYS!

RATES: $14.95/month | $149.95/year

Group Rates (5+ users): Contact Customer Care at customercare@mediaincanada.com

Click here to subscribe

Already A Subscriber? SIGN IN