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Why Canadian marketers are embracing programmatic

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Why Canadian marketers are embracing programmatic

digital-trends

Marketer investment in programmatic buying continues to climb and it’s building fast. The Zenith Global Programmatic Ad Spend Forecast released in November stated that 65% of global digital ad dollars would be spent programmatically this year and account for 68% of the spend next year. The Canadian market seems to be on the fast track. The report projected that in 2020, 98.6% of Canadian display ad dollars would trade programmatically. more..

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