Canadian agencies reign on the 2019 Festival of Media shortlist

Canadian agencies rack up more than 30 nominations for campaigns making the best use of data, engagement, experiential among others.
FOM1

With more than 30 nominations for the 2019 Festival of Media North America Awards, Canadian agencies have arrived on the shortlist in a big way.

Two Canadian agencies will challenge three American outfits in the Automotive category where Media Experts were nominated for the Highjacking Gas Prices for High Returns campaign alongside OMD, nominated for Nissan Kicks Twitter Test Tracks.

For Best Branded Content led by Digital Channels, UM has two nominations, one for REESE the Movie: A Movie by REESE and one for The Away Game, a Tim Horton’s campaign.

Mindshare made the cut for Best Communication Strategy for “Huggies No Baby Unhugged” and Best Engagement Strategy for Dove Men+Care #TakeTheTime, nominated alongside MediaCom for Excel Make Connections.

UM’s campaign, The Reese’s Pieces Peanut Extraterrestrial Sampling Program is the sole Canadian nomination in the Best Event, Experiential or Sponsorship Activation. But, Canadians dominate in the Best Integrated Campaign category where Mindshare’s Dove Men+Care #TakeTheTime is up against OMD’s Brisk Yep Challenge and UM’s The Oh Henry! 4:25 Hunger Bar.

The Perfect 10 is Now The 8 a campaign for BMW from Media Experts got a nod for Best Launch Campaign alongside The Oh Henry! 4:25 Hunger Bar and The Reese’s Pieces Peanut Extraterrestrial Sampling Program, both from UM.

For Best Use of Content a nomination went to A Ride Like No Other, the Via Rail campaign from Touché! who also selected in the Best Use of Data and Insight category for Digital Window Shopping, a SportChek campaign alongside Media Experts’ Blazing into Late-Night for Pizza Pizza. The Digital Window Shopping campaign was also nominated for Best Use of Digital Platforms and Best Use of Real-time Marketing along with Highjacking Gas Prices for High Returns from Media Experts.

And, both ElectrON Expedition, the Hydro-Québec campaign and A Ride Like No Other brought Touché! two nominations for Best Use of Talent, while The Oh Henry! 4:25 Hunger Bar received a nod for Best Use of Traditional or Ambient Media.

In the Fast Moving Consumer Goods category, the MyMcDs x Waze campaign from OMD is nominated alongside Blazing into Late-Night the Media Experts campaign for Pizza Pizza and Launch of the Beyond Meat Burger from Vizeum Canada.

Creative Use of Media saw REESE the Movie: A Movie by REESE and Highjacking Gas Prices for High Returns make the shortlist. And, for The Effectiveness Award Canada boasts three nominations, one each for Mindshare (Hellmann’s Real Food Rescue), Touché! (Digital Window Shopping) and Vizeum Canada (Launch of the Beyond Meat Burger).

The 2019 Festival of Media North America Awards take place Dec. 5.