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What media are back-to-school shoppers consuming most?

Back-to-school marketing may start in mid-summer, but search trends show parents are tuning in differently.

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Cairns Oneil picks up Pam Hill

The former SVP, managing director at PHD joins the independent agency.

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Pattison Outdoor brightens the PATH

Digital wall canvas from the OOH advertiser presents unique opportunities for advertisers in video, animation and still image formats.

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Pressboard introduces new Boost program

The content agency says this initiative will help give a paid boost to earned media, as organic social reach has gone downhill.

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Who is ‘teched in’ among Canadians?

Just under one-tenth of Canadians own five major tech devices, but they’re rabid media consumers and big spenders.

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Talking Talent: How to find fluidity and adaptability

Havas team members discuss the benefits of not ‘staying in your lane’ and how to foster technical, and creative, talent.

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Twitter Canada experiments with hiding replies

The new option would allow brands to cut down on replies that are potentially distracting from their “core message,” says MD Paul Burns.

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ICYMI: CRTC makes historic appointment, Snap launches more originals

Plus, WarnerMedia has launched a new HBO streaming platform in the U.S., and Spotify Lite launches across the globe.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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Wavemaker appoints new global CEO

Toby Jenner will move from MediaCom to Wavemaker, following Tim Castree’s move to GroupM North America.

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Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

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iGotcha makes a big transit move in Vancouver

The partnership marks a major foray for iGotcha into the transit space.

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Where are D2C advertisers investing?

A new study shows that most marketers are spending their money on acquiring customers online, but are looking to up their OTT spend.

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Postmedia makes digital gains amidst overall revenue drops

Print revenues, circulation continue to decline as digital revenues continue to increase by double digits.

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Callaway, Postmedia tee up another podcast

The Fore-Cast will drop an episode monthly featuring Callaway insiders, tour reps and players, interviewed by Jon McCarthy and Dave Hilson.