thescore CC 1

Canadian Club gets in on March Madness action with theScore

The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.

buzzfeed newfronts

ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition

In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.

Purina Puppy Mobile

Spotted! Purina parades the pups

Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.

brandedShift2

Shift2 puts itself into the story

The branded entertainment agency behind Carmilla and V Morgan is Dead’s next project is focused on the subject it knows best.

facebookShutterstock

What does Facebook’s header bidding play mean for the ad industry?

The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?

Facebook collections 1

Facebook unveils new shoppable ad format

Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.

shutterstock_373957927-623x350

Feds propose review of Broadcasting, Telecom Acts

The Liberal government has released its 2017 budget, which calls for modernizing the Acts and includes funding for cultural infrastructure.

arunKumar

IPG Mediabrands adds chief data and marketing tech officer

Arun Kumar moves to the global role from his most recent position as global president of Cadreon.

shutterstock_283592954

TV and digital dominate consumer complaints: Ad Standards

Digital now represents one quarter of the complaints logged for advertising, most of which are based on inaccurate information.

Copied from Playback - Heartland

Heartland renewed at CBC

The Alberta-shot drama will surpass 190 episodes during its eleventh season.

digitalmedia-shutterstock-1

Adobe aims for ‘apples-to-apples’ digital and TV measurement

The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.

the kit cropped

The Kit gets into events with Connect

The Star Media Group title is targeting those interested in breaking into the beauty and fashion industry with the new conference.

109815_0534b_958457af

The Big Bang Theory returns to the top: Numeris

The long-running comedy series on CTV brought in the most viewers of all single-night shows for the week of March 6 to 12.

Shutterstock image

Canadian internet connections have reached saturation: study

A new study by the MTM shows that for the first time in two decades, home internet connections and rates of internet use have gone down.

anneCBC

Anne debut pulls in 815K for CBC

The revamped version targeted multiple generations with a launch campaign that included new uses of Snapchat for the pubcaster.