ericaKokiw

UM adds VP of digital

Erica Kokiw has returned to Canada after five years in Australia.

mobileShutterstock

ComScore introduces free viewability measurement

The measurement firm wants clients to focus on deeper metrics.

BIG BANG

The Big Bang Theory holds at number one: Numeris

The comedy on CTV brought in the most viewers of all single-night shows for the week of April 10 to 16, but much of the country’s attention may have been focused on hockey.

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New OTT product coming from BCE

The new offering was announced on Bell’s Q1 call, where it revealed the financial impact of the simsub rule changes.

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Rogers to bring Sportsnet radio to Vancouver

The new station will feature live sports content from the Canucks and Jays, as well as the MLB post-season.

For print-Media GOLD with Harvey Carroll

Canadian Young Lions winners announced

A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.

pattisonOnestop

Pattison Onestop signs content deal with Global News

Content from the Corus Entertainment company brand is live on signs in major markets across the Onestop network.

hockeyShutterstock

Stanley Cup playoffs round one: The media impact

The country’s hockey fever has led to more than nine billion minutes of playoff hockey watched across Sportsnet and the CBC and new records for Sportsnet.

huffPostCanada

HuffPost rebrands for a mobile-focused future

The AOL-owned news outlet, which has seen its mobile audience quadruple in four years, is focusing on the front page and more video.

radioShutterstock

The Honda Dealer Association buys the top: Media Monitors

The car dealer purchased the most radio advertising in Toronto for the week of April 17 to 23.

snapchat social video

Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

A&WMS

Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.

tomGoodwin

Using new platforms in old ways doesn’t equal innovation

Tom Goodwin, head of innovation at Zenith, says the industry needs to start using technology in the same way that people do in order to resonate.

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Media Director of the Year nominations open

Agencies have until June 12 to nominate an exceptional candidate on the media side.

DigitalvideoShutterstock

Slow load times tops list of turn-offs for viewers: study

With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.