Spotted! Quebec City gives visitors a cold welcome
A chilly pop-up installation hopes to lure the city’s summer tourists back for the winter months.
ICYMI: Paul Romanuk leaves Sportsnet
Plus, a country music heavyweight comes to Corus Radio.
TIFF 2018: Nespresso makes it official, RBC adds five years
A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.
LVMH picks a new AOR for North American media biz
Havas has confirmed that it no longer holds the luxury account.
Marshalls signs on as Stitched sponsor
The retailer will be prominent in most episodes, promoting its accessory products throughout the fashion-themed series.
Bell Media becomes Vice Media’s broadcast partner in Canada
A new long-term deal sees Vice content come to CraveTV and linear channels.
What’s driving Canada’s increased music streaming?
Sales are down, even on digital, but that means good things for ad-supported platforms like Spotify and YouTube.
HGTV unveils fall lineup
No sponsors have been announced yet, but the specialty net’s shows have previously integrated brands ranging from CPG to financial institutions.
Tennis Canada to offer naming rights to new B.C. facility
Tennis may not have the media draw of the NBA or NHL, but Burnaby’s new training centre could offer significant CSR value.
CBC, Netflix renew Anne
The drama has been given the greenlight for a third season, prior to its season two premiere on CBC this fall.
Bell Media banks on podcasts as it expands distribution
With the company’s podcasts now on Spotify, Rob Farina tells MiC it’s time to look at the potential of podcasts becoming a serious revenue driver.
AcuityAds’ revenue impacted by removed partners
The Toronto-based adtech company is still adjusting after removing partners it said did not meet its quality standards.
Jennifer Bidwell joins Astral
Bell Media’s OOH operation wants leaders from diverse media backgrounds as it expands into the digital and programmatic space.
Pattison Broadcast Group acquires Fabmar Communications
The purchase adds four new Western Canadian FM stations to the company’s 47 radio holdings.
Amazing Race Canada holds the lead: Numeris
The Canadian reality show is on a three-week streak.
