OLG buys big in Toronto: Media Monitors
Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.
Spotted! Mary Poppins swoops into Toronto
A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.
Google ups its sports presence with NBA partnership
After partnering with the Raptors last year, Google has taken a deeper dive into sports.
Golf Town, Pelmorex partnership digs into data
The partnership aims to increase Golf Town’s customer-base and ROI through the use of data on a traditional medium – flyers.
CBC goes mass for Gem launch
OOH and TV ads will be used for mass awareness while digital will focus on conversions.
Studio71 beefs up partnership team
The digital company will also focus on further developing its relationship with Starcom/Spark.
Spotted! Atlantis comes to Toronto
Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.
YouTube, DoubleVerify partner on brand safety
The partnership aims to boost campaign success through both brand safety and suitability.
Online advertising surpassed expectations: report
Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.
ICYMI: Omnicom joins podcast study and more
Plus, Captivate enters the Financial District and HGTV reveals its mid-season lineup.
OJHL signs first major TV deal
The Ontario Junior Hockey League, whose alumni include John Tavares and Mitch Marner, will broadcast across Ontario via CHCH.
Revenues up at Transcontinental
The Q4 and fiscal 2018 results show revenues up at the Montreal-based publishing company.
Noise wins programmatic business for Vega
The Vancouver-based digital agency will use first-party data to plan digital media for the nutrition brand.
How is social media affecting attitudes toward news?
Respondents may be more interested in speed than balance, according to a recent study.
Blue Ant ups its partnership power with new hire
Tyler Cameron will lead business partnerships for the Blue Ant Plus business in hopes of accelerating its growth.
