30 Under 30 reborn as The New Establishment
The new initiative will act as a spiritual successor to Marketing’s popular program — with a few new features.
Jim Pattison Group rebrands Q103 in Kelowna
The adult contemporary and top-40 station has pivoted to the 70s and 80s, targeting adults on the older side of the 25-to-54 demographic.
Air Canada stays on top: Media Monitors
The airline bought the most radio advertising in Toronto for the second week in a row.
Quebecor optimizes J5 for tablets
J5 is getting a dedicated app for the device that, anecdotally, has a strong user base in Quebec.
Risky impressions on the rise in Canada: study
Integral Ad Science’s second bi-annual study shows violence, bad language and adult content are becoming bigger threats to brands on desktop.
Beware Svedka’s “creepy” approach to retargeting
Sharing on social is the only escape to the brand’s Halloween-timed banner ads.
Most OTT users still subscribe to TV: study
Media Technology Monitor dives into OTT audiences, brands and platforms.
CFL jersey patch up for bid
With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.
SMS, Messenger dominate message apps in Canada
Catalyst’s annual smartphone behaviour study also shows women less likely to use mobile ad blockers.
The Book For Men opens up its back cover for ads
Sales director Kyle Bodnarchuk said there is still a market for print with luxury advertisers.
People Moves: UM Canada has a new VP
UM has promoted internally to find its new VP, investment and ICF Olson names Daniel Welch its Toronto managing director.
ICYMI: CTV to air ad-free Tragically Hip doc tonight
Plus, a new kids’ content deal at Corus and Rogers’ Kiss Radio gets interactive in B.C.
Print revenue continues to decline at Postmedia
The company reported a profitable fourth quarter and fiscal year, but as financial results revealed, print revenue continues to dwindle.
Rogers posts increased revenues, profits in Q3
Profits and revenues go up as losses on the media side were offset by growth in its wireless and cable businesses.
Andrew MacLeod named Postmedia president
Paul Godfrey will remain CEO but said the company is setting up a “seamless transition for the future.”
