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30 Under 30 reborn as The New Establishment

The new initiative will act as a spiritual successor to Marketing’s popular program — with a few new features.

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Jim Pattison Group rebrands Q103 in Kelowna

The adult contemporary and top-40 station has pivoted to the 70s and 80s, targeting adults on the older side of the 25-to-54 demographic.

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Air Canada stays on top: Media Monitors

The airline bought the most radio advertising in Toronto for the second week in a row.

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Quebecor optimizes J5 for tablets

J5 is getting a dedicated app for the device that, anecdotally, has a strong user base in Quebec.

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Risky impressions on the rise in Canada: study

Integral Ad Science’s second bi-annual study shows violence, bad language and adult content are becoming bigger threats to brands on desktop.

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Beware Svedka’s “creepy” approach to retargeting

Sharing on social is the only escape to the brand’s Halloween-timed banner ads.

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Most OTT users still subscribe to TV: study

Media Technology Monitor dives into OTT audiences, brands and platforms.

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CFL jersey patch up for bid

With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.

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SMS, Messenger dominate message apps in Canada

Catalyst’s annual smartphone behaviour study also shows women less likely to use mobile ad blockers.

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The Book For Men opens up its back cover for ads

Sales director Kyle Bodnarchuk said there is still a market for print with luxury advertisers.

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People Moves: UM Canada has a new VP

UM has promoted internally to find its new VP, investment and ICF Olson names Daniel Welch its Toronto managing director.

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ICYMI: CTV to air ad-free Tragically Hip doc tonight

Plus, a new kids’ content deal at Corus and Rogers’ Kiss Radio gets interactive in B.C.

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Print revenue continues to decline at Postmedia

The company reported a profitable fourth quarter and fiscal year, but as financial results revealed, print revenue continues to dwindle.

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Rogers posts increased revenues, profits in Q3

Profits and revenues go up as losses on the media side were offset by growth in its wireless and cable businesses.

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Andrew MacLeod named Postmedia president

Paul Godfrey will remain CEO but said the company is setting up a “seamless transition for the future.”