City, FX unveil mid-season premiere dates
The winter line-ups include police drama Shots Fired, historic drama Bette and Joan(s) and a return of the popular drama Prison Break.
NHL names official paint partner
PPG has signed on to a multi-year deal with the hockey league.
ICYMI: Instagram adds carousel post options, and the (YouTube) Oscar goes to…
In case you missed it: Instagram updates its platform, YouTube’s second annual Oscars trailer ranking, FX and City’s mid-season premiere dates and more.
Viewership spikes for HBO Canada talk shows
New seasons of Real Time with Bill Maher and Last Week Tonight with John Oliver are seeing record numbers on the Bell Media channel.
Spotted! Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
Funding, modernization big themes in Cancon consultation report
After months of public and online discussion, Canadian Heritage has released a summary of its findings, which will help inform its upcoming cultural policy toolkit.
The Big Bang Theory is back on top: Numeris
The comedy on CTV beat the Grammy Awards as the most-watched single-night show for the week of Feb. 6 to 12, 2017.
Flonase pairs with Weather Network for Canadian launch
The allergy relief spray is embarking on its first Canadian consumer-facing campaign, which will include an integration on the Weather Network’s TV and digital properties.
CIBC goes digital to engage with hockey fans
The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.
Smartphones key for shopping, but still not for buying: study
Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.
Canadian International Auto Show drives to top: Media Monitors
The auto show purchased the most radio advertising in Toronto for the week of Feb. 13 to 19.
Blog: Trump, baseball and sunshine drove down fall 2016 viewing
Julie McIlroy, co-founder, M&K Media, details the 4% drop in viewing seen on Canadian screens.
Canada Post adds postal code targeting product
While the crown corporation’s previous marketing products skewed either too broad or too narrow, its new targeting option will hopefully strike the middle ground.
Great British Bake Off format headed to CBC
The Great Canadian Baking Show will go into production in May ahead of a fall 2017 premiere.