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Media In Canada’s most-read stories of 2017

From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.

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Atedra bolsters its automotive site network

The Quebec-based company teams up with more than 40 sites, including AutoExpert.ca and Auto123.com.

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Fab Stanghieri takes over at Cineplex Digital Media

President Nick Prigioniero, who helped build Cineplex’s international signage business, has announced his retirement.

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Telus renews Hockey Canada sponsorship

The telco will continue to hold title sponsorship of the Canadian National Midget Championship, along with integration into the World Junior Championship.

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Spotted! Twentieth Century Fox wraps up a new strategy

the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.

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Samsung teams with Blue Ant around 4K content

Love Nature’s SVOD product doesn’t offer advertising, but the TV maker has signed on to cross-promote next-gen hardware and content.

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Big Bang comes back with a big bang: Numeris

Although Sheldon reigned at the top, hockey played a big part in individual markets.

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Cue Digital Media invests in moving beyond ads

Christopher Walton’s hiring signals a stronger commitment to “solutions, not just media” at the agency.

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Toronto FC wins MLS Cup and Saturday ratings

An average audience of 1.3 million viewers tuned in to TSN to watch Canadian sport history unfold.

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OLG takes Toronto: Media Monitors

Although the government organization was the top individual buyer, quick-service restaurants were the highest-buying category.

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CBC has hit its reach targets. What’s next?

The pubcaster reached some of its 2020 goals early, but it’s still looking ahead at better engagement and analytics.

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Google questions status quo with Vice

A new content series focuses on successful female entrepreneurs to promote the new Pixel 2 phone.

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TV stays steady even as OTT rises: study

How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.