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CJGA inks partnership deal with Golftec

It’s been a busy year of partnerships for the Canadian Junior Golf Association, which also recently partnered with Skechers and TaylorMade.

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Amazing Race Canada stays at the top: Numeris

The reality program was followed by America’s Got Talent.

Trader hires

Trader bolsters programmatic, branded content teams

National leadership consultant James Ranson says the hires signal the company’s ‘new direction,’ which includes targeting both lower- and upper-funnel purchasers.

Emmys

Emmys on CTV buck U.S. viewership trends

Despite consistent declines stateside, Canadian audiences have slowly, but steadily, gone up for two years.

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Corus signs a new podcast, brings it to radio

The network, which launched in June, will welcome popular Nighttime podcast in October.

Medical Marijuana/ Cannabis And Accessories

The Globe and Mail launches cannabis news service

The Report on Business Cannabis Professional is a subscription service aimed at giving industry insiders the scoop on the growing cannabis industry.

Ford

Ford takes the top in Toronto: Media Monitors

CTV was #1 in the Montreal market, bumping last week’s top buyer, Hydro-Quebec, to second place.

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Instagram expands shopping to Stories

The app has also added shopping to its “Explore” page, giving users a separate area to browse brands and their products.

CBC Kids News homepage

CBC launches kids news vertical

The digital platform will include text, photo and video content, all targeted at Canadians age 9 to 13.

theScore

Subway sponsors theScore’s Fantasy Football Podcast

The podcast will include a video component, allowing for visual brand integration opportunities.

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E-sports consumption is still a niche: study

Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.

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Tourism Toronto digs into data with new Google partnership

While 43.7 million people visited Toronto last year, the marketing organization wants to take tourism a step further using Google’s media insights.

radio

ICYMI: New radio, TV programming comes to Canada

Plus, Facebook has expanded its third-party fact-checking program to include photo and video.