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Inside Blue Ant’s Baby Shows strategy

Media president Jamie Schouela says the company is looking to use the show to cross-promote and complement its current media brands.

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Canadian ad spend growth outpacing global average: Dentsu

Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.

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Big Bang, New Year’s coverage take the top: Numeris

While The Big Bang took English audiences, the big bang of fireworks for New Year’s Eve harnessed the power of the Francophone market.

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Global adds Ransom to midseason schedule

The Canadian drama will air on Saturdays.

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Verizon emphasizes video, mobile with new hire

The new head of publisher sales in Canada is hot on video, mobile and embracing change in 2019.

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Axel Dumont moves to Cossette Media

Dumont makes the move after more than a decade in the GroupM family of agencies.

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Vacation ads flying high on radio: Media Monitors

Sunwing takes the top spot in Toronto, while Redtag.ca comes in second in Montreal.

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Joe Strolz departs Snap Canada

The country manager announced his resignation in a memo to staff obtained by MiC.

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CES 2019 perspectives: Havas

Following the massive tech event, CEO Tom Olesinski has some questions for how this tech will impact consumers – and advertisers.

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CRTC approves TVA acquisition of Serdy Media

Serdy president and CEO Sébastien Arsenault called the decision to sell Zeste and Evasion “necessary to sustain both channels’ growth.”

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Karine Moses appointed president of Bell Media Quebec

Moses will lead all programming, production and scheduling operations for RDS, in addition to her other responsibilities.

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Publicis Media, MediaCom top new business rankings: RECMA

In terms of new account wins, business has grown around the globe by 15%.

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How TV fared over the holidays: Numeris

Viewers were split between news, sports and the occasional rerun during a period where audiences were generally lower.

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CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.