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Canadian newspaper readership is at an all-time high

Study finds that younger Canadians are reading newspapers almost as much as boomers

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Insticator opens Canadian outpost

The adtech company specializes in providing monetization opportunities, but is also focused on giving clients major data and insights.

Emily Crop

Upfronts 2019: CBS talks OTT, Super Bowl and life after Big Bang

The network patted itself on the back as the “Belle of the OTT ball” and is looking ahead to future Super Bowl plans, but a lot can happen in a year.

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Novus taps digital leaders to revitalize

Anton Vassiliev will serve as managing director, strategy and media investments while Mike Rusk focuses on programmatic and Hailey Ben-Izhak makes a return to the industry.

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GE Appliances enters sports sponsorships with TFC deal

The diverse reach of soccer is the main motivator behind the alignment, which will focus on in-stadium activations as well as grassroots efforts.

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ICYMI: Law Times shutters print, Star Trek goes to Space and more

Plus, a new Property Brothers property to touch down, Torstar will provide news to students and Adult Swim’s Rick and Morty is set to return.

Emily Crop

Upfronts 2019: Disney touts powerful partnerships and a significant slate

The two-hour presentation featured new programming across ABC, Freeform, FX, Nat Geo and ESPN, with plenty of social and SVOD strategy.

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Groupe V targets women with new specialty offering

The Quebec-based broadcaster has partnered with Lagardère Group to bring the Elle brand to TV.

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Spotted! KitchenAid mixes and matches with the CN Tower

To highlight the many colours of the iconic mixer, a high-tech campaign used real-time camera technology to change colours along with the tower.

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Lumency pulls a publishing veteran agency side

Cameron Williamson, who previously headed up Flare and the Globe Style Advisor, will now advise clients on how to better connect through content.

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Yellow Pages revenue drops by 34%

With its agency segment now officially a thing of the past, the company is focusing on debt repayment.

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What Google’s Chrome changes mean for marketers

Industry insiders say changes will pose a significant challenge in reaching consumers.

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Shaw to sell Corus stake for $548 million

Shaw Communications will no longer hold an equity interest in Corus Entertainment once the offering closes later this month.

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Global gets into daily podcast market

The new series Wait, There’s More aims to buck several podcasting trends.

Emily Crop

Upfronts 2019: Fox and NBC’s content and commercial plans

Initiative’s Emily Douglas on NBCU’s Prime Pods and Shoppable TV formats and FOX’s compressed commercial pods.

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Big Bang takes the week: Numeris

Sheldon – both the old version and the young version – topped the charts for the week in every market.