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CF focuses on customization and social sharing with new campaign

The mall chain will unveil its new “Inspiration Stations” where users can grab custom totes and notebooks, as CF refines its experiential identity.

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Globe and Mail to cease print delivery to Maritimes

Phillip Crawley, publisher and CEO, said the costs of delivering papers to the area no longer makes good business sense.

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Walmart Canada goes 360 for new dorm design campaign

This year’s campaign went fully immersive and targeted students as well as moms.

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Rogers buys the top: Media Monitors

The telco was the only familiar brand in the Toronto top five for the week of August 14 to 20, 2017.

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Marblemedia to relaunch Just Like Mom

The remake of the popular 1980s game show is set to debut in Canada and the U.S. in January 2018.

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CBC Sports picks up Summer Universiade

The 11-day tournament has found its first official Canadian media partner in the CBC.

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The Globe debuts new ad unit with Lexus campaign

The luxury automaker is adding three new lines of cars – and the new multi-platform ad unit – to a second year of promotions with the Globe.

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ACA, IAB echo media warnings over food ad regulation

Industry groups predict an exodus of media dollars if current food advertising proposals remain unchanged.

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Sponsored posts rising in engagement: study

While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.

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Feastival’s first Canadian edition announces sponsors

MEC, Creemore Springs, Sobeys and more will join the festival, which is projected to attract 10,000 people daily this weekend.

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ICYMI: Bell Media revamps TSN Vancouver radio schedule

Plus, Postmedia has finalized the sale of Infomart, and Sirius introduces two new Canadian channels.

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People Moves: Groupe V, Abacus and Sportsnet

A director jumps from Quebecor, a former NHL goalie steps behind the mic and more.

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GroupM updates viewability standards for mobile age

With mobile consumption habits now in mind, the WPP agency has declared that a video no longer needs sound – or to be user-initiated – to be counted as viewable.

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Broadcasters see media risks with proposed food ad changes

The Canadian Association of Broadcasters warns that Health Canada’s proposal could take millions away from broadcasters and slow Canadian content creation.

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Skinny basic’s appeal is still slim: report

The MTM’s newest report shows that awareness of the offering is moderate, and it’s not winning back cord-cutters.