Havas Media Canada awards partners at open house
GM Maura Hanley said the third annual event helps the agency decrease staff turnover and boost client retention.
Canada gets first peek at YouTube’s new sharing feature
A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.
Torontonians over-index on tablets, Montrealers love online video: Study
The MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.
The Big Bang Theory wins the week: Numeris
The comedy on CTV brought in the most single-night viewers of all daily programs from Jan. 2 to 8, 2017.
Blog: Are we really still using the term digital?
OMD Canada CEO Cathy Collier says the term is meaningless, confusing and needs to go.
AToMiC Awards deadline is this Friday
This year’s awards jury will be co-chaired by executives from marblemedia, Lg2 and Maxus Canada.
OLG Slots and Casinos buys the top: Media Monitors
The lottery and gaming commission jumped to the top spot in Toronto for the week of January 9 to 15.
Humour, co-creation key to reaching Gen Z with ads: study
A new study from Kantar Millward Brown analyzed reactions to ads across three generations.
Taco Bell launches first Canadian OOH campaign
The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.
Blog: Three big tech challenges for 2017
V7i’s Joseph Leon argues that the rise of technology has brought about new challenges, including an expertise vacuum and the need to be better partners.
A night for ladies to show off their balls for charity
Ovarian Cancer Canada rebrands its flagship fundraising event following the success of its mass campaign.
More brands tap Canadian influencers as MCN audience soars
Studio71 Canadian outpost has added to its sales leadership, focusing on creating made-in-Canada opportunities for local advertisers with superstars such as Lilly Singh and Matthew Santoro.
Canadian digital video viewing growth to slow in 2017: report
A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.
Adidas and Raptors sign new three-year partnership
The athletic apparel brand will pair with local infleuncers to create content inspired by basketball culture and display its product lines at a new ACC lounge.