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Twitter moves to monetize Periscope

The new option will give advertisers and creators a 50/50 split on revenue from pre-roll ads.

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Havas selects Addictive Mobility as preferred mobile partner

The mobile company was picked following a review of the agency’s vendors.

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Mediabrix shifts to programmatic with rebrand to Receptiv

The in-app video advertising platform is focusing on combating brand safety and ad fraud with its new features.

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Bell Mobility buys the top: Media Monitors

The mobile phone company bought the most radio advertising in Toronto for the week of March 20 to 26.

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Facebook revs up auto vertical for advertisers

The social media giant commissioned an Ipsos study which found that Canadians increasingly rely on mobile and social media for research into vehicles.

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Bell Media gets Canadian exclusive for The Handmaid’s Tale

The 10-part first season of the dystopian drama will be coming to Bravo and CraveTV.

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Initiative adds RBC client lead

Melanie Smith comes to the agency side following years working at Scotiabank.

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Just For Laughs creates dedicated branded content division

The media company will now move away from experiential sponsorship integrations to original content with a comedic twist.

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Canadian Club gets in on March Madness action with theScore

The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.

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ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition

In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.

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Spotted! Purina parades the pups

Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.

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Shift2 puts itself into the story

The branded entertainment agency behind Carmilla and V Morgan is Dead’s next project is focused on the subject it knows best.

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What does Facebook’s header bidding play mean for the ad industry?

The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?

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Facebook unveils new shoppable ad format

Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.

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Feds propose review of Broadcasting, Telecom Acts

The Liberal government has released its 2017 budget, which calls for modernizing the Acts and includes funding for cultural infrastructure.