Havas selects Addictive Mobility as preferred mobile partner
The mobile company was picked following a review of the agency’s vendors.
Mediabrix shifts to programmatic with rebrand to Receptiv
The in-app video advertising platform is focusing on combating brand safety and ad fraud with its new features.
Bell Mobility buys the top: Media Monitors
The mobile phone company bought the most radio advertising in Toronto for the week of March 20 to 26.
Bell Media gets Canadian exclusive for The Handmaid’s Tale
The 10-part first season of the dystopian drama will be coming to Bravo and CraveTV.
Initiative adds RBC client lead
Melanie Smith comes to the agency side following years working at Scotiabank.
Canadian Club gets in on March Madness action with theScore
The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.
ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition
In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.
Shift2 puts itself into the story
The branded entertainment agency behind Carmilla and V Morgan is Dead’s next project is focused on the subject it knows best.
Feds propose review of Broadcasting, Telecom Acts
The Liberal government has released its 2017 budget, which calls for modernizing the Acts and includes funding for cultural infrastructure.