Greatest Showman

Spotted! The Greatest Showman comes to town

A musical treat for tourists in Nathan Phillips Square is just the latest experiential effort for the film.

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Employee buy-out sparks hope for local newspapers

Ad sales are not expected to rise, but staff predict a nimbler operation with fewer overhead costs can double-down on local coverage and advertiser relevance.

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What shows were most-streamed in 2017?

Netflix, CraveTV and Apple share their Top 10s to show which properties are finding audiences away from linear television.

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The MiC Nice List for 2017

Our editorial staff picks a few of its favourite media executions from the past year.

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Under Armour heads to PyeongChang as COC sponsor

The brand’s first national Games sponsorship

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ICYMI: A new high for The New Classical

Plus, another SVOD touches down in Canada, a new drama for Crave and more connectivity on Toronto’s subway network.

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Addictive Mobility adds to sales leadership team

With a senior sales presence in Karen Wang, Addictive looks to build better relationships with its client base.

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Google aligns with sports to market its digital assistant

Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.

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Telus’s cord cutter pitch features a famous unboxer

A big-name tech influencer spearheads the telco’s offering to cord cutters in Western Canada.

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Media In Canada’s most-read stories of 2017

From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.

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Atedra bolsters its automotive site network

The Quebec-based company teams up with more than 40 sites, including AutoExpert.ca and Auto123.com.

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Fab Stanghieri takes over at Cineplex Digital Media

President Nick Prigioniero, who helped build Cineplex’s international signage business, has announced his retirement.

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Telus renews Hockey Canada sponsorship

The telco will continue to hold title sponsorship of the Canadian National Midget Championship, along with integration into the World Junior Championship.

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Spotted! Twentieth Century Fox wraps up a new strategy

the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.