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What you need to know about The New Establishment

The new initiative will act as a spiritual successor to Marketing’s 30 Under 30 — with a few new features.

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Star Wars a Thanksgiving hit for Corus

The Showcase six-movie marathon leverages an 11-movie deal with the mega-franchise.

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Tissot teams with Montreal Canadiens

The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.

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District M taps small businesses with new platform

The new platform, known as Mypixel, will open District M’s services to a new demo.

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Big Bang returns to the top: Numeris

CTV took the top three spots for the week.

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TVA CEO retires, company shuffles management

Julie Tremblay will step down immediately, with France Lauzière taking the top spot at the Quebec media company.

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Numeris to test cross-platform measurement

The TV measurement authority has teamed with Kantar Media and comScore.

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Adobe draws a hard line for SSPs on transparency

Advertising Cloud will only partner with those platforms that either eliminate exchange fees or fully disclose them.

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ICYMI: Canada’s largest digital OOH display

Plus, The Amazing Race Canada returns and SiriusXM adds new channels

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Spotted! Skittles’ no-cash vending machine

The Wrigley Canada brand wanted Torontonians to know that on Friday the 13th, an unexplained streetside vending machine was indeed a good omen.

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People Moves: Joe Strolz’ new project and more

Plus, DAZN has tapped the CFL’s former comms leader to head PR.

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Gusto adds new series, builds Friday offerings

The Bell Media specialty network’s leaning into big celebrity names Martha Stewart and Jamie Oliver, and has picked up a popular Australian series.

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Apple’s App Store search ads come to Canada

In a marketplace of two million competing products, brands can now buy placement atop organic search results.

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BBC launches new sponsorable verticals

LG presents BBC Designed as the first of the global media company’s new custom-built content verticals for sponsors.

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Banque Nationale taps Quebec influencers

The 10-episode financial advice series features Émile Roy offering young Quebecers financial advice.

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Bunz’s content series signals sponsorship options

The online bartering platform is also looking to build revenue opportunities through custom content.