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Who you gonna trust? Newspapers.

Research shows that newspapers are the most trusted of all ad formats.

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Spotted! Canada’s first parka-insulated yurt

You can book Woods and SportChek’s tent on Airbnb until the end of the year.

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Quebecor revenues up in Q3 despite media declines

The company’s revenues were mainly boosted by strength in the Videotron brand.

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Bell Media goes experiential for Crave rebrand

The hotel activation aimed to attract movie-lovers and TV superfans.

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Corus taps Knorr for new Twitter series debut

The millennial-targeted series is aiming to engage with more than just food brands.

Friendship Profiles

Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.

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People Moves: Groupe V creates new sales structure

Plus, SlimCut staffs up following post-acquisition demand.

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Global adds Canadian original to midseason

The Corus-owned company has added another drama to its intense winter slate.

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Cinema media rev drops by 26% for Cineplex in Q3

Theatre attendance is healthy, but a decrease in buying activity across certain categories led to a big drop in ad revenue.

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Investment in digital analytics is on the rise: study

More than half of CMOs surveyed spend at least a quarter of their ad budgets on programmatic tech.

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Big Bang stays glued to #1: Numeris

This marks the CTV hit’s fifth week at the top of the national charts.

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Oath dives into programmatic audio

The media company now lets advertisers buy programmatic audio ads through its recently launched Ad Platforms offering.

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Marketers are shifting influencer budgets: study

Plus, influencers say they get the most satisfaction out of working directly with brands.

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Juice finds a buyer in Curate Mobile

Founder and CEO Marc Porcelli says the move will make Curate more “full-funnel” in its approach.

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Financial services dominate in Toronto, Montreal: Media Monitors

The banks, credit unions, mortgage brokers and financial services category took the top spot in both Toronto and Montreal.

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Bell Media takes content-led approach with Fantastic Beasts

Partnerships director Laird White explains why it went so broad with its plan.