Media in Canada
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Spotted! Quebec City gives visitors a cold welcome

A chilly pop-up installation hopes to lure the city’s summer tourists back for the winter months.

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ICYMI: Paul Romanuk leaves Sportsnet

Plus, a country music heavyweight comes to Corus Radio.

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TIFF 2018: Nespresso makes it official, RBC adds five years

A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.

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Marshalls signs on as Stitched sponsor

The retailer will be prominent in most episodes, promoting its accessory products throughout the fashion-themed series.

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Bell Media becomes Vice Media’s broadcast partner in Canada

A new long-term deal sees Vice content come to CraveTV and linear channels.

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What’s driving Canada’s increased music streaming?

Sales are down, even on digital, but that means good things for ad-supported platforms like Spotify and YouTube.

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HGTV unveils fall lineup

No sponsors have been announced yet, but the specialty net’s shows have previously integrated brands ranging from CPG to financial institutions.

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Tennis Canada to offer naming rights to new B.C. facility

Tennis may not have the media draw of the NBA or NHL, but Burnaby’s new training centre could offer significant CSR value.

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CBC, Netflix renew Anne

The drama has been given the greenlight for a third season, prior to its season two premiere on CBC this fall.

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Bell Media banks on podcasts as it expands distribution

With the company’s podcasts now on Spotify, Rob Farina tells MiC it’s time to look at the potential of podcasts becoming a serious revenue driver.

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AcuityAds’ revenue impacted by removed partners

The Toronto-based adtech company is still adjusting after removing partners it said did not meet its quality standards.

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Jennifer Bidwell joins Astral

Bell Media’s OOH operation wants leaders from diverse media backgrounds as it expands into the digital and programmatic space.

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Pattison Broadcast Group acquires Fabmar Communications

The purchase adds four new Western Canadian FM stations to the company’s 47 radio holdings.

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Amazing Race Canada holds the lead: Numeris

The Canadian reality show is on a three-week streak.