pattisonOnestop

Pattison Onestop signs content deal with Global News

Content from the Corus Entertainment company brand is live on signs in major markets across the Onestop network.

hockeyShutterstock

Stanley Cup playoffs round one: The media impact

The country’s hockey fever has led to more than nine billion minutes of playoff hockey watched across Sportsnet and the CBC and new records for Sportsnet.

huffPostCanada

HuffPost rebrands for a mobile-focused future

The AOL-owned news outlet, which has seen its mobile audience quadruple in four years, is focusing on the front page and more video.

radioShutterstock

The Honda Dealer Association buys the top: Media Monitors

The car dealer purchased the most radio advertising in Toronto for the week of April 17 to 23.

snapchat social video

Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

A&WMS

Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.

tomGoodwin

Using new platforms in old ways doesn’t equal innovation

Tom Goodwin, head of innovation at Zenith, says the industry needs to start using technology in the same way that people do in order to resonate.

Copied from strategy - _DSC0133

Media Director of the Year nominations open

Agencies have until June 12 to nominate an exceptional candidate on the media side.

DigitalvideoShutterstock

Slow load times tops list of turn-offs for viewers: study

With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.

jonathanDavids

Building a successful influencer affiliate program: column

Influicity founder and CEO Jonathan Davids calls out what’s working and what’s not in Amazon’s affiliate marketing program.

BudSmoke

ICYMI: History buzzes with Bud Dynasty, jobs saved at Vancouver Sun

In case you missed it: A banner year for The Walrus and L’Actualité, a new feature on Facebook messenger and new agreement for the Vancouver Sun.

TheLaunch-CTV

CTV raises the curtain on “The Launch”

The format is the first TV project resulting from a partnership between Bell Media and Big Machine Label Group founder Scott Borchetta.

mktgCanadaSMA2017

Winners named at the 2017 Sponsorship Marketing Awards

MKTG Canada and its CEO Brian Cooper took top honours alongside RBC at last night’s show.

Copied from strategy - Cannes-2

2017 Young Lions and Young Marketers finalists revealed

See the Canadians who have a shot at representing the country in Cannes this year.