iProspect

iProspect bolsters senior leadership

The Dentsu Aegis shop is looking to reinvigorate its market position and communicate its specialty offering.

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Daily Hive switches to guaranteed model

Custom content can now be purchased on a cost-per-view basis.

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Spotted! Heineken cuts to the chase

Heineken’s 0.0′s “Now You Can” brand positioning has led to a pop-up offering young professional men a buzz, without the buzz.

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Families with young kids eschewing landlines, traditional TV: study

The MTM’s latest report found many Canadian families with kids under 7 are cellphone-only households without a TV subscription.

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Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.

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Big Bang back on top: Numeris

The three geniuses – Sheldon Cooper, Shaun Murphy and Sheldon Cooper – took the top three spots nationally.

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The leaders and contenders in Forrester’s agency rankings

The Massachusetts-based firm dives into what separates the great from the good.

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Torstar CEO says budget lacks ‘real measures’ to help journalism

The feds’ trio of tax measures in support of Canadian media organizations did not impress John Boynton.

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Spotted! Toronto descends into the DC Universe

To build anticipation for the premiere of Shazam and the new Toronto Comicon, Warner Bros brought a TTC subway above ground.

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Quebecor makes a senior hire in event sponsorship

Giasson tasked with developing new strategic partnerships for Quebecor Advertising Network’s events division.

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OLG, CTV stay on top: Media Monitors

BMO also held the top spot in both major cities, while Volkswagen made a newb uy.

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Kin launches star-studded series on motherhood

Jessi Cruickshank will headline the new Facebook Watch series.

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CTV, City partner on music special

Besides a simulcast on CTV2 and Citytv, the one-hour performance, bublé!, will also be streamed on Crave.

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Inside Brita’s skippable, shoppable ‘walkumentary’ ad

Brita is rolling out a four-hour pre-roll ad to pay tribute to those who ‘can’t skip the walk.’