radio

The Honda Dealer Association buys the top: Media Monitors

The dealership joined the list at the top of the chart for the week of Sept. 18 to 24.

lesAffairesCampaign

Les Affaires states its purpose

A new campaign seeks younger readers for the multiplatform publisher.

rickMercer

Rick Mercer Report to end after 15th season

The final season premieres on the CBC tomorrow.

GM_CordonRougeRoom_004

Spotted! Grand Marnier’s speakeasy

After being acquired by Gruppo Campari in 2016, the brand has shifted its media spend from social to sponsorship and experiential.

UNIQLO_Still01-803x0-c-default

Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.

snapchat social video

Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

Copied from Playback - Brigitte Vincent

Brigitte Vincent joins Groupe V Media

The former programming exec at Corus begins her new role in October.

iProspectBing

ICYMI: Winners for the Bing Agency Awards and OOH Showdown

Plus, Disney announces brand partners for Star Wars promotions and Google Canada announces a news literacy program with the CJF.

CFTeamCanada

Why Cadillac Fairview is teaming up with the Olympics

Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.

sadyMagendran

Social brand business growing at Blue Ant Media

The company has hired Sady Magendran as managing director for its Blue Ant Plus division.

On The Bay

Inside Zoomer’s plans for On The Bay Magazine

The strategy behind founder and publisher Jeffrey Shearer’s magazine merging with ZoomerMedia’s The New Classical 102.9FM.

Canadian Living Large

Canadian Living unveils redesign

The new design and editorial shift aims to keep older readers happy while reaching more of the millennials that have grown into its core demo.

TBell

Taco Bell targets Gen Z with unconventional influencers

For the first time, Taco Bell is pairing with everyday social media users and not putting media spend behind their social posts — until the big reveal.

vice tv

Vice strikes a deal with Bell Media

The U.S. news magazine series Vice News Tonight will broadcast on both Much and HBO Canada.

digitalShutterstock

CBC audiences turn to digital

The pubcaster reached more Canadians online than ever before, according to its annual report, but it struggled to hit its TV audience share targets.