Canadian Club gets in on March Madness action with theScore
The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.
ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition
In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.
Shift2 puts itself into the story
The branded entertainment agency behind Carmilla and V Morgan is Dead’s next project is focused on the subject it knows best.
Feds propose review of Broadcasting, Telecom Acts
The Liberal government has released its 2017 budget, which calls for modernizing the Acts and includes funding for cultural infrastructure.
IPG Mediabrands adds chief data and marketing tech officer
Arun Kumar moves to the global role from his most recent position as global president of Cadreon.
TV and digital dominate consumer complaints: Ad Standards
Digital now represents one quarter of the complaints logged for advertising, most of which are based on inaccurate information.
Heartland renewed at CBC
The Alberta-shot drama will surpass 190 episodes during its eleventh season.
Adobe aims for ‘apples-to-apples’ digital and TV measurement
The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.
The Kit gets into events with Connect
The Star Media Group title is targeting those interested in breaking into the beauty and fashion industry with the new conference.
The Big Bang Theory returns to the top: Numeris
The long-running comedy series on CTV brought in the most viewers of all single-night shows for the week of March 6 to 12.
Canadian internet connections have reached saturation: study
A new study by the MTM shows that for the first time in two decades, home internet connections and rates of internet use have gone down.