CMDC News
December 3, 2008
CDMC CONFERENCE TO BE HELD MARCH 31, 2009
20/20 Vision: Leadership and Inspiration For The Next Decade
Looking ahead to the next decade – “2020 Vision” – is the focus and theme of the 2009 Canadian Media Directors’ Council (CMDC) annual industry conference. The much-anticipated industry event will examine the many changes, innovations and emerging opportunities that are evolving every day … and hear from the leaders who will help to prepare and shape the industry as the next decade unfolds.
Scheduled for March 31 at the Metro Toronto Convention Centre, the 2009 CMDC conference will include presentations and discussions by more than 20 dynamic industry leaders, including opening keynote speaker Michael I. Roth, Chairman and Chief Executive Officer of the Interpublic Group, one of the world's leading organizations of advertising agencies and marketing services companies.
For full information, visit our »» 2009 conference page
November 4, 2008
NEW GUIDEBOOK ON MEDIA AUDITING BEST PRACTICES LAUNCHED
A new publication has been produced that aims to assist advertisers, agencies and auditors to better understand and take into account key media auditing issues and considerations, and to provide guidelines and best practices that will result in continuous improvement in media processes and products.
Media Auditing: A Guidebook on Best Practices for the Canadian Market, was written by media management consultant David Chung in consultation with four industry groups: the Association of Canadian Advertisers (ACA), Canadian Media Directors’ Council (CMDC), Institute of Communication Agencies (ICA) and Association of Quebec Advertising Agencies (AAPQ).
The guidebook comes at a time when heightened competition in the communications world, coupled with legal imperatives for greater accountability and transparency, have catapulted media auditing to the forefront. The four associations believe the benefits of the audit process serve to enrich media practices and product, increasing the value offering by the agency and a better ROI for marketers.
Media Auditing is available to CMDC members as a digital download in »» English and »» French, also to members of the ACA, ICA and AAPQ on their respective websites.
for earlier news, please visit the »» archived news page
About the CMDC
The Canadian Media Directors' Council is a non-profit body comprised of media professionals representing advertising and media management companies, working to advance the effectiveness of media advertising in Canada.
The Canadian Media Directors' Council was founded in 1966. "Founding Fathers" were Keith Campbell, Colin Davis, Don DeNike, Bill Givens, Jack Graham, Graham Hem, George Murray, Mel Norman, Barry Thomas and John Tomlinson.
Today the CMDC has 38 members comprising advertising agencies and media management companies who jointly account for approximately 80% of all advertising investment in Canada. The majority of these companies are based in Toronto, but the CMDC also has members from Montreal, Ottawa, Waterloo, Halifax, Sackville NB and Edmonton. The CMDC's opinion is frequently sought by media sellers and by other government and advertising organizations. For example, the CMDC recently collaborated with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act.
An elected board of representatives governs the Council. These meetings occur the second Tuesday of every month, Sept - June.
