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Calgary Zoo downsizes elephant ads (literally)
Leveraging the tagline "Littler is cuter," an unusual guerrilla marketing initiative is showing up in unusually small spots in the western city. Read More
Five series wannabes on CBC's pilot slate
The five new pilots have comic concepts, including a marriage done on a dare and the hijinks of four high-spirited female curlers. Read More
Spin Master double-decker-sizes Bakugan
To hype its Bakugan action game, the toy maker is animating Toronto's Yonge-Dundas Square. Read More
Notes from the mediascape: L.A. Hard Hats launches in Lively
Google's latest innovation is the launch of a virtual world with portability. And the first brand to sign on is a broadcaster pumping a television premiere. Read More
Tennis taking over TSN sked
TSN is covering the Rogers Cup, a stop on the ATP and WTA Tours. The men's event takes place from July 21-25 at the Toronto Rexall Centre at York University, while the women's event follows from July 28-August 1 at Montreal's Uniprix Stadium.
As TSN's Brian Williams hosts the play-by-play for both events, Peter Burwash (Canadian athlete and tennis coach) will act as game analyst for the men's event, while Tracy Austin (former top world women's tennis player) does likewise for the women's game. SportsCentre and tsn.ca will broadcast daily highlights.
Among the men returning to the tournament are current world No. 1 player Roger Federer, Rafael Nadal and Novak Djokovic (pictured). Female athletes include WTA's No. 1-ranked player Ana Ivanovic, Maria Sharapova and Venus Williams.
In addition, ESPN Classic will air a six-hour salute to the heroes and champions of the past on July 27 to support the women's side of the tournament. The tribute will be presented by JVC.
Available in 9 million households, TSN is a division of CTVglobemedia.
Emmys pre-show holds contest
Canwest's E! is complementing its Live From the Red Carpet: 60th Annual Primetime Emmy Awards broadcast on Sept. 21 with a contest: Ryan's Red Carpet Challenge.
Wannabe stars can submit their live-action videos and contest entries to www.eonline.com. The winner will earn a spot on the red carpet alongside Ryan Seacrest, plus air fare to, and accommodation in, Los Angeles, transportation to the ceremony and $1,000 spending money.
Energy puts radio stream on iPhone
Toronto-based dance music station Energy 105.1 FM has begun piping its content directly onto the iPhone in a live 24-hour stream. The feed can also be heard on the iTouch and other 3G and WiFi enabled devices.
The station notes the service is free, but users must take responsibility for monitoring charges by their service providers - as that kind of content can eat up bandwidth.
Users must log onto the service using one username and password provided by Energy 105.1 FM.
See MiC's previous coverage about the iPhone.